DHL: Chicken or egg

Advertising Agency: Jung von Matt/Spree Berlin, Germany
Creative Directors: Florian Kitzing, Michael Häussler
Art Director: Armand Lidtke
Copywriter: Manuel Wenzel
Art Buying: Marjorie Jorrot
Account Managers: Sirrka Köster, Simone Buchcik
Producer: Sven Hannemann
Post Production: Die Bildproduktion Hamburg
Photographer: Peter Bajer
Published: December 2008

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21 comments

Brunteles's picture
Brunteles
7 pencils

:D what a priceless face of the chicken. but the ad hmm, not too good.

Guest's picture
Guest

i get the message but there are better ways to communicate that dhl is always first.
but i like the idea :)

STRTLRS's picture
STRTLRS
1607 pencils

Not great. Photoshop needs polishing. Would be funnier if egg was placed behind chicken...

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest's picture
Guest

nice idea, not great...just nice!

playa's picture
playa
80 pencils

2nd idea, 2nd post, 222. which was first-clone

done

joelapompe's picture
joelapompe
3507 pencils

tired about the "playing copycat again"... Do I have to tell these guys that they have plenty of copycats displayed on my site ???

http://www.joelapompe.net / Facebook : Joelapompe

NatalieM's picture
NatalieM
1687 pencils

Good idea. Keep working on the refining the art!

Guest's picture
Guest

not bad, but can we find another two executions?

kalpesh78's picture
kalpesh78
2580 pencils

why do you need 2 more ideas? this is a single piece of communication. ads don't need always be a 3 ad campaign.

ideas....30 minutes nahi toh free.

everartz's picture
everartz
7611 pencils

yes, this is a fairly good idea, not great though.. photoshop needs little extra effort...
--
Everartz

| Everartz |

purplehazegirl's picture
purplehazegirl
52 pencils

yeah agreed .... idea is good .. should have been executed better ..

Guest's picture
Guest

great work, keep it up!

slip's picture
slip
919 pencils

Brilliant.

*****

SJB

Guest's picture
Guest

egg & hen old idea .... should have been fresh idea.

Guest's picture
Guest

Yes that´s truly an old idea. One of the oldest in the world.

cortescreativo's picture
cortescreativo
118 pencils

egg & hen isn't an idea....
keep studying.

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

Guest's picture
Guest

i know. It was meant ironically. But i will keep studying. Hopefully you too.

Killer Kowalski's picture
Killer Kowalski
394 pencils

Killer!

capywriter's picture
capywriter
5511 pencils

might be even stronger if you let the idea speak for itself... you don't need 'always first'

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

5/10

Guest's picture
Guest

I like the idea that DHL is always first, so it doesnt matter whether the chicken came before the egg

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