DHL: Airmail, 4

Advertising Agency: Jung von Matt/Neckar, Germany
Creative Directors: Paul Fleig
Executive Creative Directors: Wolfgang Schneider, Mathias Stiller
Copywriter: Paul Fleig
Account Director: Andreas Jeutter
Designers: Dominic Stuebler, Mario Loncar
Account Supervisors: Frank Lotze, Frauke Schmidt, Nina Weinmann
Photographers: Peter Schumacher, Thomas Baumann
Retoucher: Jorg Macha
Marketing Manager: Dirk Ude


Spanky's picture
4897 pencils

it was bad enough as a one shot. it really sucks seeing the same bad ad 3 times

Rog's picture
6092 pencils

That's also a very daggy, old, basic paper plane design.
Lightweight idea. Sorry.

>>>> That's not an ad. THIS is an ad.

picturejockey's picture
658 pencils

This is "DHL Budget". The next time you send out a document, make a paper plane of it and fly it in the direction you want it to go and hope for the best.

spiderbear's picture
20 pencils

Haha, couldn't resist, could you Rog? Lightweight indeed. More style over substance. Should at least have had a headline to maybe save it, if only a little. An easy job for the copywriter, this. "Airmail". And I've earned my day's wages. If only all of us could be so lucky.

Beatboxer's picture
1517 pencils

Well, according to the lightweight championship, i like it.

Stigset's picture
1454 pencils

I like the pictures they're pretty cool. The concept is a bit weak for the message, in my opinion.

philippertl's picture
656 pencils

It's not that bad, come on guys.

For hire and desire ...

fersvax's picture
1239 pencils



eastonellis's picture
34 pencils

El beneficio: La Seguridad y Eficienciade DHL para enviar documentos. Simple, directo y bien dirigido a su target.
A mí me gusta mucho.

Julius's picture
20 pencils

Muy buen aviso

puppiepoppy's picture
1634 pencils

Just average in my opinion...but somehow it's in the design shortlist (campaign!) for Clio 2007!

AriesDW's picture
172 pencils

You can also see a paint merge line in the clouds that was missed. I am sure someone tried to paint clouds where a tail might of been or tried to merge something in the background, but you can see a streak in the clouds that is an obvious merge line. UGH! I like the image itself, however, I do not think it effectively makes the point.

ziyad_pa's picture
105 pencils

good art direction

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