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DHL: Afghanistan

DHL: Afghanistan
Your rating: None Average: 8 (4 votes)

We'll still find you. DHL now in Afghanistan.

Poster announcing that DHL now has an office in Afghanistan at a time when governments were having a "problem" locating Ossama bin Laden - aerial shot is of Kabul.

Advertising Agency: Memac Ogilvy, Manama, Bahrain
Creative Director / Art Director: Peter Holt
Copywriter: R. E. Jameson
Photography: Sky Images
Published: 2006

20 Comments

A. J. SMITH's picture 2850 pencils

Bad taste,

but a cleverly timed peice of work with a clever message.

For right or wrong it works well.

8/10

BUGGERS

kre8's picture 993 pencils

has absolutely no reference to bin laden at all.
might have been "tactical" 6 years ago.

A. J. SMITH's picture 2850 pencils

Fair point

BUGGERS

chintan ruparel's picture 1516 pencils

whats dat supposed to be now? lame!

~ old habits die hard, older ones never do ~

Advertising Pawn's picture 421 pencils

Google Maps is the end of creation. That has to be one of the most tired idea in advertising. Still get the point across though.

http://adpawn.ovh.org

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Join the rarely updated ad orgy here: http://www.advertisingpawn.com

copywritter6's picture 44 pencils

So what?

PaulyG_fill in the blank's picture 1154 pencils

The line doesn't work. Should be just "We'll find you."

"We'll still find you", implies that there is something wrong with the product. We'll find you despite our product being a piece of shit.

marco's picture 122 pencils

hmm not that i like the idea, but should it have the GOOGLE pin to show the exact spot?

Leandro's picture 117 pencils

Talibans, We'll still find you.

oshe's picture 856 pencils

nice

··o.s.h.e··

nei-luj's picture 40 pencils

Am I missing something ?

Can someone explain it to me plesae..

thanks!

juliangray's picture 1007 pencils

Is DHL about to bomb Afghanistan?

Rog's picture 6110 pencils

Don't mind this, actually.
Aerial shot + 'Afghanistan' = topical.
Will gain attention/comment.
Hence comments above.

Should have had DHL courier going into a cave.

>>>> That's not an ad. THIS is an ad.

picturejockey's picture 630 pencils

And I won't be surprised if they do manage to find Osama. All the people in the world including the press is able to find these terrorists and other crimilnals but the Army or the police can never manage to reach them.

http://www.picturejockey.com

everartz's picture 7251 pencils

naaaa! if they used bin laden's image saying that a post been delivered to him... it would have been more fun thou what do you think ivan?

| Everartz |

ivan's picture

Yes, so true. :)

Chris's picture 2000 pencils

afghanistan has suburbs now?

untunghbimo's picture 22 pencils

No, no, no...
It's a secret code.

DHL: Do Hide, Laden... :p

Guest's picture

whaooo, thanks DHL

Jaap Grolleman's picture 6306 pencils

Yes but he was found in Pakistan :)

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