DFM Work Cars: Topographer

You wouldn't want to get lost in so much space.

Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Andrés Caceres
Copywriter:Jorge Villarreal
Illustrator: Andrés Caceres
Photographers: Diego Rodriguez, Juango studio
Producer: Andrés Mejía

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18 comments

krautland's picture
krautland
3204 pencils

someone didn't do their research.

last time I checked surveyor's levels were used to determine if a surface was level.
these things are not used to measure distances at all. so let's see ... they're communicating that this is a van made by non-craftsmen. shit, way to go if you wanna look like an ass in front of your target audience.

evacarreiro14's picture
evacarreiro14
78 pencils

Levels and distances... my father is a surveyor.

regrat's picture
regrat
302 pencils

you are a liar! my father is a surveyour. and i do not have a sister! :-)

kr/r

--
I would never promote Coca Cola.

iRIO's picture
iRIO
224 pencils

Hey!! Wait!! I'am a surveyour.But I have no children!

whitespace's picture
whitespace
1953 pencils

or so you thought.

you must have forgotten the whale you hooked up with while drunk on fosters and high on shisha.

iRIO's picture
iRIO
224 pencils

Daddy!! Is it you!?

whitespace's picture
whitespace
1953 pencils

depends. are you chuck norris?

iRIO's picture
iRIO
224 pencils

No. I'm his Grandfather!
My son finaly I found you..!!

Willey's picture
Willey
140 pencils

Clap,clap.clap....what a nice family!

raverus's picture
raverus
1478 pencils

super amateurish

floydeepurple's picture
floydeepurple
349 pencils

These ads are like Time Machine. They take us all the way back to the 80s.

evacarreiro14's picture
evacarreiro14
78 pencils

assholes

M´AD MAX's picture
M´AD MAX
195 pencils

Que les pasa en la cabeza. la tienen llena de acerrín?

Combah's picture
Combah
42 pencils

Sin ser tan descriptivo como M´AD MAX repito, un ciego exceso de confianza y soberbia (entiendase altivez)tienen a su agencia y a ustedes mismos en un nudo de vueltas del cual espero se suelten y reivindiquen pronto.

Frits Harkema's picture
Frits Harkema
713 pencils

He's fired.

STRTLRS's picture
STRTLRS
1607 pencils

You dumb asses. It's not for measuring or leveling or surveying at all, it's a fucking compass tripod thing so the guy won't get lost. Did you even read the copy?

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Combah's picture
Combah
42 pencils

Ok, you're right

donufol's picture
donufol
8 pencils

error gigante, ¡¡¡

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