DFM Work Cars: Bread

DFM Work Cars: Bread

You wouldn't want to get lost in so much space.

Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Andrés Caceres
Copywriter:Jorge Villarreal
Illustrator: Andrés Caceres
Photographers: Diego Rodriguez, Juango studio
Producer: Andrés Mejía

Your rating: None Average: 5.3 (11 votes)

Comments

Submitted by kgeiger on Tue, 2008-07-01 03:18.

The first two were good and on target, this last one is just off-sides.

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Submitted by Chris on Tue, 2008-07-01 03:50.

agree, first two were industry related, this one should be scrapped.

Submitted by krautland on Tue, 2008-07-01 04:22.

the first two sucked. see my comment.

Submitted by maheshstar on Tue, 2008-07-01 06:48.

The first 2 were ok but here the concept is misleading. Are we talking about the 'space' inside the vehicle or the outdoor.

Submitted by ricklongo on Tue, 2008-07-01 07:39.

The second one is the only truly good execution. This is so-so. The first one is total crap.

When you don't have three great ideas, it's better to do just one.

Submitted by jerier83 on Tue, 2008-07-01 10:29.

Do you get lost out of the truck?. I think that it isn't the best execution for this idea.

Submitted by doworkson on Tue, 2008-07-01 11:11.

these all sucked. there are a million cooler ways to say lots of space than this lame bread crumb shit.

Submitted by Baloonatic on Wed, 2008-07-02 04:06.

Only the second one really works. Why ruin one good idea by adding in some shit stuff and killing it?

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