DFM Work Cars: Bread
You wouldn't want to get lost in so much space.
Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Andrés Caceres
Copywriter:Jorge Villarreal
Illustrator: Andrés Caceres
Photographers: Diego Rodriguez, Juango studio
Producer: Andrés Mejía
8 Comments
The first two were good and on target, this last one is just off-sides.
agree, first two were industry related, this one should be scrapped.
the first two sucked. see my comment.
The first 2 were ok but here the concept is misleading. Are we talking about the 'space' inside the vehicle or the outdoor.
The second one is the only truly good execution. This is so-so. The first one is total crap.
When you don't have three great ideas, it's better to do just one.
Do you get lost out of the truck?. I think that it isn't the best execution for this idea.
these all sucked. there are a million cooler ways to say lots of space than this lame bread crumb shit.
Only the second one really works. Why ruin one good idea by adding in some shit stuff and killing it?
Anus
We're going to need more lube.