DFM Work Cars: Bread

You wouldn't want to get lost in so much space.

Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Andrés Caceres
Copywriter:Jorge Villarreal
Illustrator: Andrés Caceres
Photographers: Diego Rodriguez, Juango studio
Producer: Andrés Mejía

8 comments

kgeiger's picture
kgeiger
7179 pencils

The first two were good and on target, this last one is just off-sides.

Chris's picture
Chris
1987 pencils

agree, first two were industry related, this one should be scrapped.

krautland's picture
krautland
3216 pencils

the first two sucked. see my comment.

maheshstar's picture
maheshstar
3 pencils

The first 2 were ok but here the concept is misleading. Are we talking about the 'space' inside the vehicle or the outdoor.

ricklongo's picture
ricklongo
1244 pencils

The second one is the only truly good execution. This is so-so. The first one is total crap.

When you don't have three great ideas, it's better to do just one.

jerier83's picture
jerier83
17 pencils

Do you get lost out of the truck?. I think that it isn't the best execution for this idea.

doworkson's picture
doworkson
242 pencils

these all sucked. there are a million cooler ways to say lots of space than this lame bread crumb shit.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Only the second one really works. Why ruin one good idea by adding in some shit stuff and killing it?

Anus

We're going to need more lube.

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