Dewfresh Long Life Milk: Dairy King

Anytime, anywhere.

Advertising Agency: Volcano, Johannesburg, South Africa
Creative Directors: Glenn Jeffery
Art Directors: Glenn Jeffery
Copywriter: Tasha Hodgson
Published: March 2009

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10 comments

Guest's picture
Guest

why???

alexander_bickov's picture
alexander_bickov
3279 pencils

Egoistical message.

Guest's picture
Guest

strange...

advertising ninja's picture
advertising ninja
589 pencils

oh god, "long life" feature of that milk enables milk related places to open up in remote places.. oi.. i think the viewer needs a little bit more help with copy to get it..

Guest's picture
Guest

Agreed. The line's not working well enough to explain the thought.

punk's picture
punk
182 pencils

Naive concept but the image is good.

Done!

GMD10's picture
GMD10
142 pencils

Think it’s okay for a brand to have confidence. But this too much.

Slapping bars on desolate places doesn’t say; drink me.

It says; people will go everywhere if there is a form of comfort.

rolling.stone's picture
rolling.stone
2740 pencils

This good, comparatively to Ice one.

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

...LONG LIFE MILK! no many people will visit that place every day!

Guest's picture
Guest

A lot of people don't seem to respond well to this ad on here judging by the comments. I love it! It's clear. It makes a valid point about the product. The imagery is captivating as well. I'm not sure why people aren't understanding the connection between the imagery and the product.

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