Dewfresh Long Life Milk: Dairy King
Anytime, anywhere.
Advertising Agency: Volcano, Johannesburg, South Africa
Creative Directors: Glenn Jeffery
Art Directors: Glenn Jeffery
Copywriter: Tasha Hodgson
Published: March 2009
10 Comments
why???
Egoistical message.
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
strange...
oh god, "long life" feature of that milk enables milk related places to open up in remote places.. oi.. i think the viewer needs a little bit more help with copy to get it..
Agreed. The line's not working well enough to explain the thought.
Naive concept but the image is good.
Done!
Think it’s okay for a brand to have confidence. But this too much.
Slapping bars on desolate places doesn’t say; drink me.
It says; people will go everywhere if there is a form of comfort.
This good, comparatively to Ice one.
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~ Quite obviously, I have gathered no moss ! ~
...LONG LIFE MILK! no many people will visit that place every day!
A lot of people don't seem to respond well to this ad on here judging by the comments. I love it! It's clear. It makes a valid point about the product. The imagery is captivating as well. I'm not sure why people aren't understanding the connection between the imagery and the product.