Dewar's: Laugh

The last to laugh thinks the slowest.
I'm Dewarist.

Advertising Agency: Shampoo, Santo Domingo, Dominican Republic
Creative Directors: Maurice Sánchez
Art Director: Maurice Sánchez
Copywriter: Angel Rosario
Published: May 2008

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Prof's picture
1453 pencils

absolutely great lines on almost all of those !

Quite really.

brighteyes's picture
58 pencils

I'm not sure what the underlying message of the entire campaign is, can someone enlighten me?

Kateter's picture
2020 pencils

Dewar's is whiskey (or brandy). they had really outstanding campaign in the 90's.

this one is all about being smart & cool if you drink dewar's: so you're dewarista.

Crisp One's picture
Crisp One
2007 pencils

dude this is just a re-hash of an old saying....write your own sheet.

Big Bird's picture
Big Bird
14 pencils

jaja (¿retard?)

totalcrap's picture
34 pencils

Exactly, Le Douche. "He who laughs last didn't get the joke." In fact, most of these executions "borrow" existing quotes and cliches.


vaoleo's picture
81 pencils

Buenos Textos, la Bajada no me gusta mucho, pero los titulares son bien logrados.


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