DEVK insurance: Driver

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Timm Weber, Goester Diehl, Oliver Heidorn
Copywriter: Tobias Burger
Art Director: Jan Riggert
Graphic Artist: Matthias Khaled Baare

14 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

Funny.

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morse's picture
morse
16385 pencils

Nice and simple idea. Boring layout unfortunately.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Marlus Lau's picture
Marlus Lau
1807 pencils

Intreresting. Different. Good linking.

Ten Mi's picture
Ten Mi
2 pencils

three smiling faces

silvi's picture
silvi
4172 pencils

Nice idea, bad layout.

satrianee's picture
satrianee
3748 pencils

It looks like a poor chart by a summer intern.

rebelscum's picture
rebelscum
2110 pencils

Took me a minute to realize the art direction is absolutely perfect. It doesn't get more straight forward than that. Amazing

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I have thousands of pencils and $1.50 so I'm off to Starbucks

Super Muhtar's picture
Super Muhtar
267 pencils

It's funny and real. Execution is not good enough, but I like the idea.

Green_Hornet's picture
Green_Hornet
55 pencils

Love it. Simple & smart.

It also won Eurobest Bronze & EPICA Gold.

rolling.stone's picture
rolling.stone
2740 pencils

this one really most funny, good

in my opinion layout is perfect

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~ Quite obviously, I have gathered no moss ! ~

Constantin.01's picture
Constantin.01
66 pencils

smart, different, funny. well done, guys ;)

Rick Vosper's picture
Rick Vosper
2 pencils

Concept for the whole series is strong; not to sure about the cyclist, though. Would it be funnier with a baby carriage or an old woman in a stroller? Didn't think so. Traffic sign, maybe.

I think the graphics-types who complain about the design are forgetting how informational and compelling Venn diagrams are.

Might have been handled more elegantly with the logo in the center, but I think the leader line has merit too.

Guest's picture
Guest

borrowed from internet memes.

DEVILS eYe_01's picture
DEVILS eYe_01
62 pencils

layouting seems to be too boring!
concept is simple.. good!

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