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9 comments

alvinpck's picture
alvinpck
1467 pencils

Something wrong with the copy? Don't quite understand it.
What movies' characters have to do with gaming? Do these characters developed in games before?

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http://alvinpck.deviantart.com/

Tool's picture
Tool
150 pencils

Ok, i think it's not the good question alvinpck :

I was just watching this ad and i think it's not bad because it's hard to talk about illegal version of CD's , you know that it is very difficult to move away this boring universe of "punishment" ....

So, they made focus of danger for consumers to use it.... "you will let enter some spyware that can know were you are, what you do at the moment...."
In the collective unconscious, only serial killer talk like that ...
What more funny to suggest serial killer's speech, that represent the most frightening serial killers of them, like freddy, ghost face (this one), and the chainsaw massacer ?

So, i think, it's not a bad reverse to take this speech to dissuade consumers to use illegal copy...

juliangray's picture
juliangray
989 pencils

Actually i think is terrible because they are lying. And this is not a new speech. In the 90s the rumor that said the illegal vhs to brake vcrs was planted by the owners of distribution and copy of movies.
Later with copy cds, they said that they "brake your computer" nothing further from the truth. Now spyware. Is true that SOME copies may carry spyware, but they are quite few.

Even so, spyware its common in pc. Its inevitable, the only thing of privacy we have in internet is the illusion of it. EA Sports game rate the reactions to advertising in the game by spyware, Battlefield2 did the same thing, quake wars the same. They are all infringin our right to privacy.

I think this ad is hipocritical.

niranjanhg's picture
niranjanhg
211 pencils

The ad is not at all bad, the concept is really good.But why to use that character for a serial killer in execution(as you seid that, its a seria killer)?.I think this is what even Mr. alvinpck was asking. For me also its a bit of confusing.

everartz's picture
everartz
7589 pencils

maybe they want to give an impact when they make you compare the pirated software with the punishment of the serial killer upon you... i think it works well and its built on a good insight.. lovely campaign , well done...
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Everartz

| Everartz |

niranjanhg's picture
niranjanhg
211 pencils

Yeah, you are currect.Its scary!!.

jazarah's picture
jazarah
1262 pencils

interesting

Ruck's picture
Ruck
8 pencils

This is just a result of a post-post modern world, im sick of seeing things re-cycled... over and over... and over!

Im not getting this campaign at all! Sorry :)

hanoch john samuel's picture
hanoch john samuel
46 pencils

i dint get the copy of this one and its relation with the picture

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