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Devassa Beer: Pure ingredients

Devassa Beer: Pure ingredients
Your rating: None Average: 3.9 (7 votes)

The craftsman-made beer with the purest ingredients.

Agency: McCann-Erickson, Rio de Janeiro, Brazil
Creative Director: Adriana Cury, Luiz Nogueira, Neca Bohrer, Toninho Lima
Art director: Alexandre Fernandes (Little Father)
Copywriter: Christian Grecco
Photographer: Thomas Susemil

11 Comments

Heads's picture 194 pencils

Nice. Not great.

Mo's picture 648 pencils

Ouuch! :-)

Daryllee's picture 56 pencils

Whats that? thats why i dun understand it.

rikitiki's picture 634 pencils

meh.

LAZ's picture 288 pencils

Ok ok.. i get it, with the pure ingredients, BUT, is this the image you whant to go with your beer? Pee? a Uninal.. This ad makes me NOT whant to drink yellow liquid.

/LAZ

Boony wants a beer's picture 380 pencils

Ouch indeed. Little bit of a stretch but still pretty cool. And at least the urinal's clean.

mikelite's picture 1035 pencils
whitespace's picture 2055 pencils

Cool. With enough training you can use junior as a blowdart and snipe people with it. Soon airline security will have to implement a urinary tract check on every male passenger, and you will see a lot more women above 40s apply. Then their kids will be out on the street selling beer just like these to the 60 year old men whom the women above 40s abandoned.

spotanatomy's picture 76 pencils

This adv tells me also about potential kidney stones :-)

[...] via Ads of the world [...]
http://www.spotanatomy.info/index.php?title=birra_devassa_rene_avvisat...

frog's picture 50 pencils

what???
you grow pubes of malt by drinking pure beer?
or so pure you drink beer and pee out what it is made from?

he he
nice one

Trip's picture 18 pencils

now this is great...

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