Deutsche Verkehrs Wacht: Buckle up

Buckling up can save lives.
The German Road Safety Organisation (DVW) wants to bring this message home to German car drivers. It has been working towards greater safety and fewer accidents on Germany’s roads for over 85 years. Through its programmes, initiatives and events, the DVW reaches around 2.5 million people a year..

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director: Alexander Hansen
Art Director: Pia Niehues
Copywriter: Leander Schmalfuß
Graphics: Stephanie Blaschk, Sebastian Jahrmarkt
Photographer: Bsmart Stockholm, Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Holger Hansen
Consultant: Jens Lange
Published: January 2010

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28 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice idea

saidukaringa's picture
saidukaringa
273 pencils

I like this very much.. Superb !!
But in our area if somebody keep a framed photo on wall means he/she passed away. So the 4th photo should not be on same way......I am confused... But that ribbon .......................! Yeah.

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

Kateter's picture
Kateter
2029 pencils

old. it was in Golden Drum some years ago.

Axl's picture
Axl
266 pencils

Big idea...Was it really done before?

Kateter's picture
Kateter
2029 pencils

yes. 100000000%.

DanielSoares's picture
DanielSoares
126 pencils

simple, easy to understand, to the point. liked it

DanielSoares's picture
DanielSoares
126 pencils

the first 3 are dead. the black loops on that position of a photo, transmits the death.

thedesignaddict's picture
thedesignaddict
5391 pencils

Smart.

DanielSoares's picture
DanielSoares
126 pencils

simbolism of colours depends on the culture of the country. i was raised in germany and i can assure u, that every german will understand the ad as i explained you.

No need to thank, the granny is here to help out!

Dzsoi's picture
Dzsoi
5961 pencils

This is f*cking mind-blowing. I am impressed and jealous.

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

THANKS GRANNY! With that explanation, it gets a 9. Very clever and simple.

Oh, and please send me more home-baked banana bread :-)

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

nice

Life is a joke. Laugh.

Corbeen's picture
Corbeen
1088 pencils

it was 100 times done

thedesignaddict's picture
thedesignaddict
5391 pencils

If it's been done add a link! Otherwise you just sound jealous.

Corbeen's picture
Corbeen
1088 pencils

yes, its sounds like that, I cant find it but it was on golden drum few years ago same campain only with 2 pic.
The belt was just on a diferent place of the pic, same like here. If i find i will post it.

warreno's picture
warreno
222 pencils

Done or not before, it's still damned effective, so quit kvetching.

everartz's picture
everartz
7613 pencils

agreed.. this has its impact.. thumbs up..

| Everartz |

samvel's picture
samvel
13 pencils

simple!

CreativeNinja's picture
CreativeNinja
133 pencils

Very Nice. Simple and direct. Superb

shahidali's picture
shahidali
4069 pencils

i loved it.

shahid

Hibon's picture
Hibon
3731 pencils

GREAT IDEA.... simple ideas are the best.My first award of the year!!!!

Simple ideas are the best !

hilazon's picture
hilazon
150 pencils

nice visual approach

miko1aj's picture
miko1aj
3098 pencils

BAM! Sometimes someone presents an idea so simple and clear that it doesn't need any explanation and You wonder – it's so obvious that's so amazing that no one got it before. This ad is just perfect example of such a case. Bravo. I'm impressed.

WillyLatasa's picture
WillyLatasa
616 pencils

Dont like it!

"Bright ideas bring better results"

matks's picture
matks
475 pencils

Naither do I. Guys, it's a "fasten your seatbelt" campaign. The creativty bar is put much higher when it comes to such topics. This ad is just an old-school print approach. Nothing very bad, of course. But too naive and boring to compete.

pepsiice's picture
pepsiice
253 pencils

I like your idea and the layouting :) catchy from afar, but maybe you could make more dramatic? and look gloomier to dramatize the impact?

Bebeth's picture
Bebeth
6 pencils

I love this ad!

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