Deutsche Verkehrs Wacht: Buckle up

Buckling up can save lives.
The German Road Safety Organisation (DVW) wants to bring this message home to German car drivers. It has been working towards greater safety and fewer accidents on Germany’s roads for over 85 years. Through its programmes, initiatives and events, the DVW reaches around 2.5 million people a year..

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director: Alexander Hansen
Art Director: Pia Niehues
Copywriter: Leander Schmalfuß
Graphics: Stephanie Blaschk, Sebastian Jahrmarkt
Photographer: Bsmart Stockholm, Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Holger Hansen
Consultant: Jens Lange

January 2010


saidukaringa's picture
275 pencils

I like this very much.. Superb !!
But in our area if somebody keep a framed photo on wall means he/she passed away. So the 4th photo should not be on same way......I am confused... But that ribbon .......................! Yeah.

Saidu Karinga
The Idiot

Kateter's picture
2029 pencils

old. it was in Golden Drum some years ago.

Axl's picture
266 pencils

Big idea...Was it really done before?

Kateter's picture
2029 pencils

yes. 100000000%.

DanielSoares's picture
126 pencils

simple, easy to understand, to the point. liked it

DanielSoares's picture
126 pencils

the first 3 are dead. the black loops on that position of a photo, transmits the death.

thedesignaddict's picture
5403 pencils


DanielSoares's picture
126 pencils

simbolism of colours depends on the culture of the country. i was raised in germany and i can assure u, that every german will understand the ad as i explained you.

No need to thank, the granny is here to help out!

Dzsoi's picture
7928 pencils

This is f*cking mind-blowing. I am impressed and jealous.

bubblestheclownfish's picture
614 pencils

THANKS GRANNY! With that explanation, it gets a 9. Very clever and simple.

Oh, and please send me more home-baked banana bread :-)

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils


Life is a joke. Laugh.

Corbeen's picture
1093 pencils

it was 100 times done

thedesignaddict's picture
5403 pencils

If it's been done add a link! Otherwise you just sound jealous.

Corbeen's picture
1093 pencils

yes, its sounds like that, I cant find it but it was on golden drum few years ago same campain only with 2 pic.
The belt was just on a diferent place of the pic, same like here. If i find i will post it.

warreno's picture
222 pencils

Done or not before, it's still damned effective, so quit kvetching.

everartz's picture
7609 pencils

agreed.. this has its impact.. thumbs up..

| Everartz |

samvel's picture
13 pencils


CreativeNinja's picture
133 pencils

Very Nice. Simple and direct. Superb

shahidali's picture
4069 pencils

i loved it.


Hibon's picture
3734 pencils

GREAT IDEA.... simple ideas are the best.My first award of the year!!!!

Simple ideas are the best !

hilazon's picture
150 pencils

nice visual approach

miko1aj's picture
3086 pencils

BAM! Sometimes someone presents an idea so simple and clear that it doesn't need any explanation and You wonder – it's so obvious that's so amazing that no one got it before. This ad is just perfect example of such a case. Bravo. I'm impressed.

WillyLatasa's picture
616 pencils

Dont like it!

"Bright ideas bring better results"

matks's picture
476 pencils

Naither do I. Guys, it's a "fasten your seatbelt" campaign. The creativty bar is put much higher when it comes to such topics. This ad is just an old-school print approach. Nothing very bad, of course. But too naive and boring to compete.

pepsiice's picture
253 pencils

I like your idea and the layouting :) catchy from afar, but maybe you could make more dramatic? and look gloomier to dramatize the impact?

Bebeth's picture
6 pencils

I love this ad!

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