January 2010

Buckling up can save lives.
The German Road Safety Organisation (DVW) wants to bring this message home to German car drivers. It has been working towards greater safety and fewer accidents on Germany’s roads for over 85 years. Through its programmes, initiatives and events, the DVW reaches around 2.5 million people a year..

Print advertisment created by Scholz & Friends, Germany for Deutsche Verkehrs Wacht, within the category: Public Interest, NGO.

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director: Alexander Hansen
Art Director: Pia Niehues
Copywriter: Leander Schmalfuß
Graphics: Stephanie Blaschk, Sebastian Jahrmarkt
Photographer: Bsmart Stockholm, Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Holger Hansen
Consultant: Jens Lange

Comments (28)

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Highest Rated

Bebeth's picture
Activity Score 6

I love this ad!

alexander_bickov's picture
Activity Score 3279

Nice idea

saidukaringa's picture
Activity Score 278

I like this very much.. Superb !!
But in our area if somebody keep a framed photo on wall means he/she passed away. So the 4th photo should not be on same way......I am confused... But that ribbon .......................! Yeah.

Saidu Karinga
The Idiot

Kateter's picture
Activity Score 2029

old. it was in Golden Drum some years ago.

Axl's picture
Activity Score 266

Big idea...Was it really done before?

Kateter's picture
Activity Score 2029

yes. 100000000%.

DanielSoares's picture
Activity Score 126

simple, easy to understand, to the point. liked it

DanielSoares's picture
Activity Score 126

the first 3 are dead. the black loops on that position of a photo, transmits the death.

thedesignaddict's picture
Activity Score 5403


DanielSoares's picture
Activity Score 126

simbolism of colours depends on the culture of the country. i was raised in germany and i can assure u, that every german will understand the ad as i explained you.

No need to thank, the granny is here to help out!

Dzsoi's picture
Activity Score 8456

This is f*cking mind-blowing. I am impressed and jealous.

bubblestheclownfish's picture
Activity Score 614

THANKS GRANNY! With that explanation, it gets a 9. Very clever and simple.

Oh, and please send me more home-baked banana bread :-)

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840


Life is a joke. Laugh.

Corbeen's picture
Activity Score 1093

it was 100 times done

thedesignaddict's picture
Activity Score 5403

If it's been done add a link! Otherwise you just sound jealous.

Corbeen's picture
Activity Score 1093

yes, its sounds like that, I cant find it but it was on golden drum few years ago same campain only with 2 pic.
The belt was just on a diferent place of the pic, same like here. If i find i will post it.

warreno's picture
Activity Score 222

Done or not before, it's still damned effective, so quit kvetching.

everartz's picture
Activity Score 7609

agreed.. this has its impact.. thumbs up..

| everartz |

samvel's picture
Activity Score 13


CreativeNinja's picture
Activity Score 133

Very Nice. Simple and direct. Superb

shahidali's picture
Activity Score 4069

i loved it.


Hibon's picture
Activity Score 3736

GREAT IDEA.... simple ideas are the best.My first award of the year!!!!

Simple ideas are the best !

hilazon's picture
Activity Score 150

nice visual approach

miko1aj's picture
Activity Score 3086

BAM! Sometimes someone presents an idea so simple and clear that it doesn't need any explanation and You wonder – it's so obvious that's so amazing that no one got it before. This ad is just perfect example of such a case. Bravo. I'm impressed.

WillyLatasa's picture
Activity Score 616

Dont like it!

"Bright ideas bring better results"

matks's picture
Activity Score 476

Naither do I. Guys, it's a "fasten your seatbelt" campaign. The creativty bar is put much higher when it comes to such topics. This ad is just an old-school print approach. Nothing very bad, of course. But too naive and boring to compete.

pepsiice's picture
Activity Score 253

I like your idea and the layouting :) catchy from afar, but maybe you could make more dramatic? and look gloomier to dramatize the impact?

Bebeth's picture
Activity Score 6

I love this ad!