Deutsche Post: Chest box

Nothing gets to you like a letter.

Advertising Agency: Jung von Matt Spree GmbH, Berlin, Germany
Creative Directors: Mathias Stiller, Wolfgang Schneider, David Mously, Jan Harbeck
Art Director: Marc Tebart
Copywriter: Torben Otten
Agency Producer: Sven Hannemann
Account Supervisors: Frank Lotze, Ilan Schaefer, Jan-Hendrik Oelckers, Niko Thielsch
Published: April 2009

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22 comments

5525 pencils

capywriterWednesday, June 17, 2009 - 05:52

I like the idea, but find it unnecessary to show the interior body parts. Just slightly opened with a drop of shadow would do as well and it hasn't got that rather uncalled for image...

ivanWednesday, June 17, 2009 - 06:07

They want to show the heart.

Ivan Raszl, admin of AotW

GuestWednesday, June 17, 2009 - 06:12

That doesn't touch my heart.

5525 pencils

capywriterWednesday, June 17, 2009 - 06:22

It would be clear without showing it, just by the position of the mail box. The image says a letter goes straight to the heart. Nice, but the heart itself is not needed.

9453 pencils

TempleWednesday, June 17, 2009 - 07:35

Agree with capywriter. If the idea was a letterbox in the head, you wouldn't show freakish gray goo, even in the case you could never get a letter "out of your head".

3241 pencils

krautlandWednesday, June 17, 2009 - 13:43

meh, another bullshit ad tanks to jvm's nikolaus program.

GuestWednesday, June 17, 2009 - 16:52

i like the idea, but i agree with the capywriter. move the opening more to the left and there's no need to show bloody organs.

GuestWednesday, June 17, 2009 - 20:09

Agree. The internal viscera is totally unnecessary.

GuestWednesday, June 17, 2009 - 20:08

The viscera is totally unnecessary.

3015 pencils

mandark_123Thursday, June 18, 2009 - 01:05

??????????????

891 pencils

Jon-Paul MountfordThursday, June 18, 2009 - 03:15

I save my favorite comment for these kind of ad's.
Ewww !!!

www.jpmountford.com

GuestThursday, June 18, 2009 - 04:48

It's got more impact like this, good job!!

GuestThursday, June 18, 2009 - 08:17

looks like some red chillies have been stacked inside.
Good thought...but the position was good enough to communicate the idea

GuestThursday, June 18, 2009 - 09:04

four creative directors for THAT questionable piece of ad - bah - cannes is comming soon

GuestThursday, June 18, 2009 - 10:37

four creative directors for THAT questionable piece of ad - bah - cannes is comming soon

GuestThursday, June 18, 2009 - 11:48

was this an attempt of Sex Appeal in Advertising? If it is, then zero!

2949 pencils

joelapompeThursday, June 18, 2009 - 17:17

I'm bored with this "playing copycat again" joke considering that Jung von Matt has plenty of "déjà-vu" examples on my site !!! :-)

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

1015 pencils

ChopperFriday, June 19, 2009 - 04:42

The idea is good but really anyone can understand the meaning without showing internals (specially considering that the heart is covered by bones).

GuestFriday, June 19, 2009 - 11:08

it is 2 grey!

489 pencils

Senhora KolossaTuesday, June 30, 2009 - 06:13

I dont get it.

GuestWednesday, July 1, 2009 - 22:54

i don't get the copy... and its connection to a man's chest..

1735 pencils

iambusyTuesday, November 1, 2011 - 05:15

convulated...as they say

busy.

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