Deutsche Post: Chest box

Nothing gets to you like a letter.

Advertising Agency: Jung von Matt Spree GmbH, Berlin, Germany
Creative Directors: Mathias Stiller, Wolfgang Schneider, David Mously, Jan Harbeck
Art Director: Marc Tebart
Copywriter: Torben Otten
Agency Producer: Sven Hannemann
Account Supervisors: Frank Lotze, Ilan Schaefer, Jan-Hendrik Oelckers, Niko Thielsch
Published: April 2009

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22 comments

capywriter's picture
capywriter
5511 pencils

I like the idea, but find it unnecessary to show the interior body parts. Just slightly opened with a drop of shadow would do as well and it hasn't got that rather uncalled for image...

ivan's picture
ivan

They want to show the heart.

Ivan Raszl, admin of AotW

Guest's picture
Guest

That doesn't touch my heart.

capywriter's picture
capywriter
5511 pencils

It would be clear without showing it, just by the position of the mail box. The image says a letter goes straight to the heart. Nice, but the heart itself is not needed.

Temple's picture
Temple
10235 pencils

Agree with capywriter. If the idea was a letterbox in the head, you wouldn't show freakish gray goo, even in the case you could never get a letter "out of your head".

krautland's picture
krautland
3225 pencils

meh, another bullshit ad tanks to jvm's nikolaus program.

Guest's picture
Guest

i like the idea, but i agree with the capywriter. move the opening more to the left and there's no need to show bloody organs.

Guest's picture
Guest

Agree. The internal viscera is totally unnecessary.

Guest's picture
Guest

The viscera is totally unnecessary.

mandark_123's picture
mandark_123
3017 pencils

??????????????

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

I save my favorite comment for these kind of ad's.
Ewww !!!

Guest's picture
Guest

It's got more impact like this, good job!!

Guest's picture
Guest

looks like some red chillies have been stacked inside.
Good thought...but the position was good enough to communicate the idea

Guest's picture
Guest

four creative directors for THAT questionable piece of ad - bah - cannes is comming soon

Guest's picture
Guest

four creative directors for THAT questionable piece of ad - bah - cannes is comming soon

Guest's picture
Guest

was this an attempt of Sex Appeal in Advertising? If it is, then zero!

joelapompe's picture
joelapompe
3531 pencils

I'm bored with this "playing copycat again" joke considering that Jung von Matt has plenty of "déjà-vu" examples on my site !!! :-)

Chopper's picture
Chopper
1015 pencils

The idea is good but really anyone can understand the meaning without showing internals (specially considering that the heart is covered by bones).

Guest's picture
Guest

it is 2 grey!

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

I dont get it.

Guest's picture
Guest

i don't get the copy... and its connection to a man's chest..

iambusy's picture
iambusy
2219 pencils

convulated...as they say

busy.

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