Deutsche Bahn: Germany is getting smaller

Faster from city to city. At 190 mph.

The Intercity Express is the fastest way to travel from city to city. After a second glance it becomes apparent that this ad is not an underground map but an ICE train map for the whole of Germany.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Dr. Stephan Vogel
Copywriter: Marcus Pfeiffer
Art Director: Daniel Schweinzer
Account Supervisor: Martina Huschka
Advertiser's Supervisors: Ulrich Klenke, Gabriele Handel-Jung, Gina P. Roeder