Deutsche Akademie für Akupunktur: Hand

Knowing where the healing is.

To help people find out where to find a cure, McCann Berlin leads them to the online service of the German Academy for Acupuncture / DAA e.V. Loosely inspired by Google maps, McCann developed a print campaign showing maps of body parts featuring a number of points to be stimulated in acupuncture to get rid of internal disturbances.

Advertising Agency: McCann Berlin, Germany
Chief Creative Officer: Bill Biancoli
Creative Directors: Tilo Endert, Erik Gonan
Art Director: João Paulo Ribeiro
Copywriters: Felipe Cavalcante, Mathias Bünte, Christian Netter
Illustrator: João Paulo Ribeiro
Account Managers: Niko Thielsch, Christina Schoefisch
Post Production: Robert Paiste, Vanessa Scholz
Print Production: Tim Erlmann

July, 2013


driving's picture
427 pencils


sold's picture
3305 pencils

not WOW
not bad

works for me

Mr. driving, send us the link, or are you just put sand in another's people work?

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

wow love the detailing...

Love creating ads..

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