Knowing where the healing is.
To help people find out where to find a cure, McCann Berlin leads them to the online service of the German Academy for Acupuncture / DAA e.V. Loosely inspired by Google maps, McCann developed a print campaign showing maps of body parts featuring a number of points to be stimulated in acupuncture to get rid of internal disturbances.
Advertising Agency: McCann Berlin, Germany
Chief Creative Officer: Bill Biancoli
Creative Directors: Tilo Endert, Erik Gonan
Art Director: João Paulo Ribeiro
Copywriters: Felipe Cavalcante, Mathias Bünte, Christian Netter
Illustrator: João Paulo Ribeiro
Account Managers: Niko Thielsch, Christina Schoefisch
Post Production: Robert Paiste, Vanessa Scholz
Print Production: Tim Erlmann
Published: July 2013