To help people find out where to find a cure, McCann Berlin leads them to the online service of the German Academy for Acupuncture / DAA e.V. Loosely inspired by Google maps, McCann developed a print campaign showing maps of body parts featuring a number of points to be stimulated in acupuncture to get rid of internal disturbances.
Print advertisment created by McCann, Germany for Deutsche Akademie für Akupunktur, within the category: Health.
Knowing where the healing is.
Chief Creative Officer: Bill Biancoli
Creative Directors: Tilo Endert, Erik Gonan
Art Director: João Paulo Ribeiro
Copywriters: Felipe Cavalcante, Mathias Bünte, Christian Netter
Illustrator: João Paulo Ribeiro
Account Managers: Niko Thielsch, Christina Schoefisch
Post Production: Robert Paiste, Vanessa Scholz
Print Production: Tim Erlmann
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Inside the Agency
What’s in a Name? Ugly Channels the Beauty of CreativityRead More