Dettol hand wash: Toilet

Ensure germs don't shadow you.

Advertising Agency: Euro RSCG, Dubai, UAE
Creative Director: Neeraj Sabharwal
Art Director: Neeraj Sabharwal
Copywriter: Wayne Fernandes
Illustrator: Garry Walton / Meiklejohn Illustration Agency
Group Account Director: Jamie McAinsh
Account Director: Youmna Boustani

14 comments

jamesrothenburg's picture
jamesrothenburg
554 pencils

Not sure why this was done as an illustration. It would have had a lot more impact if it was done as a photo.

Billoughsby's picture
Billoughsby
5091 pencils

Wow. This is the only one of the set which has an easily identifiable shadow shape. I am a fan of the engraving style; I think it ups the make-you-look factor.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
kleenex
32230 pencils

I love it!!!

That last one is junk imo.

mark3r's picture
mark3r
1940 pencils

This is the one the should've stuck with and called it a day.

:::MARK3R:::

Brent_Blair's picture
Brent_Blair
75 pencils

Not a fan of the copy... Doesn't sound like it something that someone would actually say and I would have made it less literral. Something like – "Don't let your germs follow you..." or something to that effect. I will say, I like the idea behind the campaighn.

shahidali's picture
shahidali
4067 pencils

The connect between the message and the visual is weak and forced. Also, came to notice the fact that this hand posture isn't supposed to create the shadow its showing.

shahid

everartz's picture
everartz
7611 pencils

i think its a bit far fetched but it is nicely done...

| Everartz |

jackblack's picture
jackblack
2328 pencils

Shadows have been done, but not in illustrative form. Okay.

Lazarus's picture
Lazarus
1538 pencils

Meh.

Lazarus's picture
Lazarus
1538 pencils

Meh.

luispiter's picture
luispiter
2756 pencils

mmmmmm i dont like

Kyput's picture
Kyput
62 pencils

photo would do better

kulago's picture
kulago
101 pencils

forced

majidabnavi's picture
majidabnavi
4 pencils

:-)

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