Dettol hand wash: Old shoe

Ensure germs don't shadow you.

Advertising Agency: Euro RSCG, Dubai, UAE
Creative Director: Neeraj Sabharwal
Art Director: Neeraj Sabharwal
Copywriter: Wayne Fernandes
Illustrator: Garry Walton / Meiklejohn Illustration Agency
Group Account Director: Jamie McAinsh
Account Director: Youmna Boustani

12 comments

atb2005's picture
atb2005
13567 pencils

This is an old shoe??

Boxey's picture
Boxey
8885 pencils

Thanks. I thought it was some jacked-up whale.

mark3r's picture
mark3r
1940 pencils

This is just poor art direction. Not a very exiting idea either.

:::MARK3R:::

jamesrothenburg's picture
jamesrothenburg
554 pencils

The shadow doesn't connect. That is just wrong.

Threadlessscrew's picture
Threadlessscrew
39 pencils

Anyone seen my donkey? He had a train driver cap on his head.

aMm's picture
aMm
60 pencils

its bad....hands are very ugly

aMm

luispiter's picture
luispiter
2756 pencils

its bad... its not new

Braveheart's picture
Braveheart
96 pencils

Yeah, the shadow's way too vague. They missed an opportunity for the copy to help, too--something about germs following in your footsteps might have cleared it up a bit.

kulago's picture
kulago
101 pencils

Eshadah???

BENDUDE's picture
BENDUDE
4 pencils

good ideas... pretty poor execution

soryana's picture
soryana
155 pencils

bad

yes

AssassinX's picture
AssassinX
1329 pencils

Good concept and confusing execution.

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