Detergent Uno Antibacterial: Tsunami

Suddenly, the earth began to move and what was believed to be a simple tremor, had become the most powerful earthquake ever. Everyone was running terrified into the streets and without realizing, they were being crushed under tons of concrete. The buildings began to fall as if it were a house of cards. It was total chaos, the fear and the screams were deafening, and once it was all over a giant wave crashes over the few survivors and destroys everything in seconds. Burying the remaining of life expectance. The bacteria had been annihilated of the face of the shirt. It was the end of the bacteria.

Advertising Agency: Athos\TBWA, Bolivia
DGC: Pablo Leiva
Creative Director: Amples Regiani
Art Director: Amples Regiani
Copywriter: Pablo Leiva

9 comments

Nude Copy's picture
Nude Copy
1058 pencils

Copy Heavy? I didn't get bored

tantrik_indian's picture
tantrik_indian
953 pencils

Shouldn't it end with "...off the face of the Shirt" ?

~~this paranoid survived!~~

Troll's picture
Troll
612 pencils

Yip. You're right. Nice art direction. Idea is in poor taste.

bgajus08's picture
bgajus08
134 pencils

Ha the ending is a bit redundant isn't it.

Bill Me Now's picture
Bill Me Now
166 pencils

nice artwork, but unfortunately there's no way i'd read that much. Skip to the product/tagline and move right along... I'm sure it's well written though

kleenex's picture
kleenex
27884 pencils

the artwork is solid.

Seriously Crazy's picture
Seriously Crazy
638 pencils

i have some doubts on the grammar in the body copy..and what's with getting crushed under the concrete?..are the bacteria getting crushed?

Lazarus's picture
Lazarus
1502 pencils

Love looking at it. The concept's a bit lost.

hoozn's picture
hoozn
353 pencils

Nice idea, great artwork. And the headline delivers just enough information for those people who cba to read the whole copy.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

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