Desowen: Feather, 3

Fights gently

Dermatitis is an abnormal skin response to injury, allergy or infection. Dermatitis and eczema are synonymous. Desowen is a topical steroid indicated for the treatment of steroid responsive dermatoses, and treats atopic dermatitis, seborrheic dermatitis and diaper dermatitis. It is a low potency steroid application which is effective and safe to use on thin skin areas. The visual depicts a weapons merged with a feather. The feather symbolizes gentleness and the weapon depicts the effective nature of the application.Directed to doctors, the poster campaign communicates that thin skin areas need to be handled with care and Desowen being a low potency steroid with effective results is their best choice.

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director: Gayatri Chauhan
Art Directors: Pankaj Bhatia, Suresh Panchal, Vikrant Wadkar
Copywriters: Guruguhan Iyer, Sherry Italia
Account Manager: Apeksha Kapadia
Graphic Designers: Nilesh Sawant, Awais Siddiqui
Photographer: Nikhil Shivdikar

10 comments

dnyanesh's picture
dnyanesh
115 pencils

Good Work...Gently!

Roger Keynes's picture
Roger Keynes
5498 pencils

s.u.b.t.l.e.

Will Think for Salary

Milan Solanki's picture
Milan Solanki
986 pencils

Good work, though, one should be enough

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

I don't think anybody other than ad people would stop and notice the weapon part. For 99% of the population, it's just three pictures of very similar feathers.

feysal's picture
feysal
2355 pencils

have to agree with grampy only the ad guys will get this the consumer will just look and say ok...but the jist will have been lost. its a groovy layout though

groovy baby!

bakamono's picture
bakamono
1004 pencils

Very hard to see.

because therefore it is

awais_siddiqui's picture
awais_siddiqui
2 pencils

Ya true..very hard to see... In fact, the whole idea lies in it...That means the purpose is served.

lezy's picture
lezy
377 pencils

loved the idea... :)

andylefty's picture
andylefty
4539 pencils

I can't see anything.

torontose's picture
torontose
393 pencils

like the idea.

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