Desowen: Feather, 3
Fights gently
Dermatitis is an abnormal skin response to injury, allergy or infection. Dermatitis and eczema are synonymous. Desowen is a topical steroid indicated for the treatment of steroid responsive dermatoses, and treats atopic dermatitis, seborrheic dermatitis and diaper dermatitis. It is a low potency steroid application which is effective and safe to use on thin skin areas. The visual depicts a weapons merged with a feather. The feather symbolizes gentleness and the weapon depicts the effective nature of the application.Directed to doctors, the poster campaign communicates that thin skin areas need to be handled with care and Desowen being a low potency steroid with effective results is their best choice.
Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director: Gayatri Chauhan
Art Directors: Pankaj Bhatia, Suresh Panchal, Vikrant Wadkar
Copywriters: Guruguhan Iyer, Sherry Italia
Account Manager: Apeksha Kapadia
Graphic Designers: Nilesh Sawant, Awais Siddiqui
Photographer: Nikhil Shivdikar
10 comments
Good Work...Gently!
s.u.b.t.l.e.
Will Think for Salary
Good work, though, one should be enough
I don't think anybody other than ad people would stop and notice the weapon part. For 99% of the population, it's just three pictures of very similar feathers.
have to agree with grampy only the ad guys will get this the consumer will just look and say ok...but the jist will have been lost. its a groovy layout though
Very hard to see.
because therefore it is
Ya true..very hard to see... In fact, the whole idea lies in it...That means the purpose is served.
loved the idea... :)
I can't see anything.
like the idea.