Feather, 2

September 2012

Dermatitis is an abnormal skin response to injury, allergy or infection. Dermatitis and eczema are synonymous. Desowen is a topical steroid indicated for the treatment of steroid responsive dermatoses, and treats atopic dermatitis, seborrheic dermatitis and diaper dermatitis. It is a low potency steroid application which is effective and safe to use on thin skin areas. The visual depicts a weapons merged with a feather. The feather symbolizes gentleness and the weapon depicts the effective nature of the application.Directed to doctors, the poster campaign communicates that thin skin areas need to be handled with care and Desowen being a low potency steroid with effective results is their best choice.

Print advertisment created by Point Blank, India for Desowen, within the category: Pharmaceutical.

Fights gently

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director: Gayatri Chauhan
Art Directors: Pankaj Bhatia, Suresh Panchal, Vikrant Wadkar
Copywriters: Guruguhan Iyer, Sherry Italia
Account Manager: Apeksha Kapadia
Graphic Designers: Nilesh Sawant, Awais Siddiqui
Photographer: Nikhil Shivdikar

Comments (5)

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Highest Rated

Mitzi's picture
Activity Score 69

.. superb idea.. best of all 3..

dnyanesh's picture
Activity Score 115

Good Work...Gently!

feysal's picture
Activity Score 2567

this one is much more obvious and works

groovy baby!

bakamono's picture
Activity Score 1002

Best of 3

because therefore it is

STYLEandPROFILE's picture
Activity Score 34


Mitzi's picture
Activity Score 69

.. superb idea.. best of all 3..