Desowen: Feather, 1

Fights gently

Dermatitis is an abnormal skin response to injury, allergy or infection. Dermatitis and eczema are synonymous. Desowen is a topical steroid indicated for the treatment of steroid responsive dermatoses, and treats atopic dermatitis, seborrheic dermatitis and diaper dermatitis. It is a low potency steroid application which is effective and safe to use on thin skin areas. The visual depicts a weapons merged with a feather. The feather symbolizes gentleness and the weapon depicts the effective nature of the application.Directed to doctors, the poster campaign communicates that thin skin areas need to be handled with care and Desowen being a low potency steroid with effective results is their best choice.

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director: Gayatri Chauhan
Art Directors: Pankaj Bhatia, Suresh Panchal, Vikrant Wadkar
Copywriters: Guruguhan Iyer, Sherry Italia
Account Manager: Apeksha Kapadia
Graphic Designers: Nilesh Sawant, Awais Siddiqui
Photographer: Nikhil Shivdikar

September 2012


dnyanesh's picture
115 pencils

Good Work...Gently!

dnyanesh's picture
115 pencils

Good Work...Gently!

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

i liked it guys

Love creating ads..

feysal's picture
2561 pencils

less noticeable this one feels forced abit

groovy baby!

bakamono's picture
1002 pencils

Looks like a fishing rod

because therefore it is

Bueno's picture
6 pencils

La intención está muy bien para describir las dos bondades del producto. Pero lo siento, esa solución gráfica no consigue que la pluma luzca como arma. Hay que darle otra vuelta.

Desde Quisqueya

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