Design Indaba: Bell Centennial

How can a typeface save a tree?
Let's create a better future, by design.
Design Indaba 09.

A really nice way of demonstrating how a better typeface can save space, thus paper, thus trees, thus create a better world.

Agency: The Jupiter Drawing Room, Cape Town, South Africa
Art Director: Joanne Thomas, Jamie Mietz; Copywriter: Ivan Ayliffe, Khaya Dlanga