Design Indaba: Bell Centennial

Design Indaba: Bell Centennial
Average: 3 (2 votes)

How can a typeface save a tree?
...
Let's create a better future, by design.
Design Indaba 09.

A really nice way of demonstrating how a better typeface can save space, thus paper, thus trees, thus create a better world.

Agency: The Jupiter Drawing Room, Cape Town, South Africa
Art Director: Joanne Thomas, Jamie Mietz; Copywriter: Ivan Ayliffe, Khaya Dlanga

12 comments

puck's picture
70 pencils
puck

that's a pretty tight ad... i mean, i hope they used post-consumer waste, 'cos there's a fair amount of white space on there, but it makes the point real well... all show-and-tell and whanot.

Mo's picture
648 pencils
Mo

Interesting.

KJP's picture
44 pencils
KJP

Nice one Ivan.

Hope you're all good.

Big Kiss to everyone at home.

Putter

Jonny Lonestar's picture
284 pencils
Jonny Lonestar

nice.

pindaro's picture
530 pencils
pindaro

save trees and ink!

Mabakima's picture
84 pencils
Mabakima

Saving trees, creating a better future by design? While the idea is fresh and the intent is noble, I think it's too much of a stretch that design can actually create a greener, more utopian future. It's quite hard to buy into it, I think.

ALAA's picture
439 pencils
ALAA

Wawooo... I love it... new.

tsunamilaw's picture
114 pencils
tsunamilaw

simply fabulous....

heyz's picture
8 pencils
heyz

lol! they wasted a hell lot of white space there. really. i say don't use margins and save trees.

reena's picture
26 pencils
reena

nice ad wod hav worker better without the design indaba logo ha ha

bandar's picture
26 pencils
bandar

Intelligent thinking ...

Ndukwe Onuoha's picture
145 pencils
Ndukwe Onuoha

good use of the before and after technique. nice.