Design Indaba: Bell Centennial
How can a typeface save a tree?
...
Let's create a better future, by design.
Design Indaba 09.
A really nice way of demonstrating how a better typeface can save space, thus paper, thus trees, thus create a better world.
Agency: The Jupiter Drawing Room, Cape Town, South Africa
Art Director: Joanne Thomas, Jamie Mietz; Copywriter: Ivan Ayliffe, Khaya Dlanga
12 comments
that's a pretty tight ad... i mean, i hope they used post-consumer waste, 'cos there's a fair amount of white space on there, but it makes the point real well... all show-and-tell and whanot.
Interesting.
Nice one Ivan.
Hope you're all good.
Big Kiss to everyone at home.
Putter
nice.
save trees and ink!
www.pindaro.info
Saving trees, creating a better future by design? While the idea is fresh and the intent is noble, I think it's too much of a stretch that design can actually create a greener, more utopian future. It's quite hard to buy into it, I think.
Wawooo... I love it... new.
simply fabulous....
lol! they wasted a hell lot of white space there. really. i say don't use margins and save trees.
nice ad wod hav worker better without the design indaba logo ha ha
Intelligent thinking ...
good use of the before and after technique. nice.