Design Indaba: Bell Centennial

How can a typeface save a tree?
Let's create a better future, by design.
Design Indaba 09.

A really nice way of demonstrating how a better typeface can save space, thus paper, thus trees, thus create a better world.

Agency: The Jupiter Drawing Room, Cape Town, South Africa
Art Director: Joanne Thomas, Jamie Mietz; Copywriter: Ivan Ayliffe, Khaya Dlanga


puck's picture
70 pencils

that's a pretty tight ad... i mean, i hope they used post-consumer waste, 'cos there's a fair amount of white space on there, but it makes the point real well... all show-and-tell and whanot.

Mo's picture
648 pencils


KJP's picture
44 pencils

Nice one Ivan.

Hope you're all good.

Big Kiss to everyone at home.


Jonny Lonestar's picture
Jonny Lonestar
284 pencils


pindaro's picture
526 pencils

save trees and ink!

Mabakima's picture
84 pencils

Saving trees, creating a better future by design? While the idea is fresh and the intent is noble, I think it's too much of a stretch that design can actually create a greener, more utopian future. It's quite hard to buy into it, I think.

ALAA's picture
439 pencils

Wawooo... I love it... new.

tsunamilaw's picture
115 pencils

simply fabulous....

heyz's picture
8 pencils

lol! they wasted a hell lot of white space there. really. i say don't use margins and save trees.

reena's picture
26 pencils

nice ad wod hav worker better without the design indaba logo ha ha

bandar's picture
26 pencils

Intelligent thinking ...

Ndukwe Onuoha's picture
Ndukwe Onuoha
149 pencils

good use of the before and after technique. nice.

Big ideas are often small

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