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Desert

Published/Aired: 
December 2006
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Description: 

The campaign is to promote a new selection of camouflage products, available at ArmyColor store. The concept is to depict the authenticity of the products and in its full glory. The posters are targeted towards the camouflage wear worshippers, hunters, military wear lovers, etc who demand the best camouflage products.

US Army 6-colored Desert BDU Fatigue Set. ¥140.
German Army Desert Camouflage Tactical Waist Vest. ¥790.
ARMYCOLOR. Camouflage Gear.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Creative Director: Michael Wong
Art Director: Michael Wong, Ahi Huang
Copywriter: Yorkson Song
Photographer: Getty Images China

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Bundy Agency
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you suck

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