Comments (13)

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futura's picture
Activity Score 148

Nice visual, good concept. Like it ;)

Stigset's picture
Activity Score 1454
Bye's picture
Activity Score 1464

It's however different in the fact that the smart one, hence the name, centers the whole thing in the middle. Here however I just stayed and checked for a long, way too long time before even realising there was supposed to be a car around somewhere. It's deffinately not 2secs/ consumer proof, and I'm not one to take them for fools.

futura's picture
Activity Score 148

i know the guys who did the campaign. they produced it almost two years ago.

ivan's picture

So the Toyota campaign was done before the Smart?

Pacific Blue's picture
Pacific Blue
Activity Score 335

Coincidence happens...
Smart is a later but improved campaign.

salamandos's picture
Activity Score 1947

I don't buy it.

sloppy4's picture
Activity Score 1494

i think it's cool. everything's been done. keep it in your books. looks dope. although you could work on the lighting on the car a bit more to match the environment.

Rog's picture
Activity Score 6082

Expct a better reward.

>>>> That's not an ad. THIS is an ad.

liar's picture
Activity Score 384

do i miss the car here?

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

keep lookin, but if it takes someone that long to even notice your ad is anything more than a stock photo i'd say start over.

Jumo's picture
Activity Score 592

It's the goal… (the car is far away at the right of the ad.)

Art Director FP7 Morocco

Maxwedge's picture
Activity Score 558

If an account exec can sell that to a client like Toyota, I'll work with 'em. Yessirrree.
Nice use of the logo by the way.