Dersa Rodoanel: Sign

Rodoanel, the biggest road work in Brazil, is ready.
As big as its benefits.
That's the only thing people talk about:
Rodoanel has been helping in the growth of the brazilian economy.

Advertising Agency: Lua Branca, Sao Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Head of Art / Art Director: Caio Grafietti
Copywriter: Marcelo Diniz
Photography: Alexandre Rielo
Published: June 2010

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7 comments

Marlus Lau's picture
Marlus Lau
1806 pencils

Very nice campaign.

Underdose's picture
Underdose
132 pencils

Published with typo?

dollypoppin's picture
dollypoppin
1423 pencils

Typo error? What, the small "b" in brazilian?

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"Nihil sub sole novum"

besnik's picture
besnik
105 pencils

The small "b" for Brazilian i think is a grammatical error :) Anyway, it is a nice campaign.

pez's picture
pez
1718 pencils

I think it isn't a grammatical error... you must use caps for Brazil, but not for brazilian, don't you?...
Nice campaign btw... I like it...

CUTIEPIE's picture
CUTIEPIE
347 pencils

Yeah, the rule says that when your talking about nationality (brazilian) it is written in small caps, when you mention the country, thats when you use the (big) caps.

Guest's picture
Guest

I dont like it. So normal.

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