Dersa Rodoanel: Container

Rodoanel, the biggest road work in Brazil, is ready.
As big as its benefits.
That's the only thing people talk about:
Rodoamel facilitates the draining of the national production to the biggest post in the country.

Advertising Agency: Lua Branca, Sao Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Head of Art / Art Director: Caio Grafietti
Copywriter: Marcelo Diniz
Photography: Alexandre Rielo
Published: June 2010

11 comments

Sven Gali's picture
Sven Gali
845 pencils

I like the concept...the message is lacking

dollypoppin's picture
dollypoppin
1423 pencils

Just liked the execution.

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"Nihil sub sole novum"

dollypoppin's picture
dollypoppin
1423 pencils

Just liked the execution.

---------
"Nihil sub sole novum"

Adaddicted's picture
Adaddicted
3435 pencils

We have seen this execution already here few days back.
http://adsoftheworld.com/media/outdoor/lg_mobile_phones_management_book

withalltherespects

Guest's picture
Guest

yes it is the same sort of idea. But I do think that this campaign is more relevant to its product and a far better execution than the LG press.

jilia's picture
jilia
6 pencils

have some similiar with LG

Shajeel Dzyner's picture
Shajeel Dzyner
26 pencils

Nice ad

Guest's picture
Guest

SUPER IMAGE!
Message rather weak.

AssassinX's picture
AssassinX
1329 pencils

Just like the execution.

Cheerriiee's picture
Cheerriiee
952 pencils

I love it!, just the copy needs a little work, too long it lost meaning.

r3dcube's picture
r3dcube
11 pencils

nice execution ... and yeah agree on the copy ... too long, and hard to read @ 1st glance

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