Dermodex: Expert in babies' butts, 3

The shortest fairy tale ever: Once upon a time there was a nappy rash.
Dermodex is an expert in babies' butts.

Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Felipe Luchi, Manir Fadel, Luciano Lincoln, Victor Sant'Anna
Art Director: Bruno Cardoso
Copywriters: David Bessler, Lúcio Caramori
Photographer: Nana Moraes
Illustrator: Seagulls Fly


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Way to busy but the copywriter did a good job.

AdiAldo's picture
8 pencils

busy image... GOOD Copy

ek kanya's picture
ek kanya
814 pencils

excellent art. love it.

am an advertising junkie | read my flog at

tytpol's picture
777 pencils

Crazy, but lovelly.

bobby666's picture
1460 pencils

applause. applause. applause.

Notorious's picture
631 pencils

child molesters, good luck in ur hunt.

outsmart me, if you can

Colish's picture
146 pencils

Children are cute.

Girlfireice's picture
254 pencils

Nice butt!

Underdose's picture
134 pencils

ivan's picture

I don't think pedophilia is funny. :(

Underdose's picture
134 pencils

At first sight "experts in babies' butts" seems so pedoish, that's why Pedo Bear approves those ads..

You should read about Internet memes more often, Ivan..

atb2005's picture
13567 pencils

The vast majority of people who'd be looking at these ads would not be "child molesters". So they show a baby's butt. What's gross or so inappropriate about that? Cute campaign. And the art is hardly busy (in response to Jack Mancer).

Dzsoi's picture
6719 pencils

I guess they are talking about "experts in babies' butts". A bit ambiguous with a tiny little bitchiness from my (our) side.

Saand's picture
150 pencils

OK, babies are cute... But there is a fine line between cutie and naughtie

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