Dermodex: Expert in babies' butts, 1

Help babies' butts to keep The Cutest Thing in the World title.
Dermodex is an expert in babies' butts.

Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Felipe Luchi, Manir Fadel, Luciano Lincoln, Victor Sant'Anna
Art Director: Bruno Cardoso
Copywriters: David Bessler, Lúcio Caramori
Photographer: Nana Moraes
Illustrator: Seagulls Fly

October 2010


andyStock's picture
666 pencils

I like the copy, but I don't like how the sentence is split over two lines.

As for the artwork - as others have said it is too busy for me.

Guest's picture

'the cutest thing in the world' needs to be in quotes

ek kanya's picture
ek kanya
814 pencils

super duper art. its busy all right but nice.

am an advertising junkie | read my flog at

bobby666's picture
1460 pencils

good good good.

Girlfireice's picture
254 pencils

Baby butts will always be cute. Alongwith puppies and kittens and all that.. Good job TBWA

Dzsoi's picture
8001 pencils

"expert in babies' butts." lol, actually this is unintendedly weird.

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