Dermaclay: No imperfection, 3

Conceals all facial imperfections.

Advertising Agency: Air, Bruxelles, Belgium
Creative Director: Véronique Sels
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Photographer: Marc Paeps
Retouching: Living Room
Published: March 2009


bknowlden's picture
3647 pencils

Light-hearted, funny and well art directed - even f it is the same idea three times. Nice job, my favorite is the third in the series.

Guest's picture

Wow. Really, really first thought.

I know we're all under tight deadlines these days, but...

Guest's picture

If all ads took themselves as seriously as you seem to take yourself, what a sad world it would be...

It's fun.

Guest's picture

Nice idea, it could've used a little trimming.
I mean why is the product covering the entire face? isn't it supposed to cover only the imperfections?

could've been done in a better way..


Guest's picture

if the imperfection part is only the nose,i don't think people could recognize the brand in the picture.isn't it too small?

john doe's picture
john doe
1571 pencils

noncredible and not better with three...
btw: a bag would be even cheaper.

Tonits's picture
349 pencils


Toro's picture
1029 pencils


TRICKY's picture
3950 pencils

while at it put a bag on the face lol

The man who stops advertising to save money is like the man who stops the clock to save time

Mickey999's picture
13 pencils

Simply great. A brillant cosmetic ad with an idea. Love it.

corndogfuneral's picture
1053 pencils

So these chicks are Hideous?

Guest's picture

These are quite bad. The competition is becoming very easy.

krautland's picture
3216 pencils

what competition are you talking about? this is just a gallery website.

I find them to be easy but fun.

Guest's picture

I meant the creative competition in general. It's so easy to stand out from this crap.

Gualcor's picture
978 pencils

Maybe two holes for the eyes might fix it.

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

Guest's picture

Well... I don't like it... but it's important to observe that the creative director is a woman... and she's advertising to other women...

Girls, please comment this. Do you like it?

palls's picture
164 pencils

No being a girl I don't like it. The concealing has been done very badly

"selling is advertisment"

Guest's picture

is it really too simple or too smart for me???

Guest's picture

Ads like these are the reason why people think of advertising as one of the most untrusted and unlikeable trades. Suggesting that these clearly anorexic women are completely perfect except for their faces is a low low road of a creative solution that demeans women and perpetualizes the notion that the fashion and beauty industry is partly to blame for body image issues and all the destructive behaviours around it. Absolutely disgusting. I don't know what's worse. The creative team that dreamed up this crap. Or the client who bought it.

Guest's picture

Well, everybody here is missing the really important point: this campaign sucks, because it says "If you are a horrible monster from the marsh, if all your face is an imperfection, this product is for you". Is not a very smart approach.
And I agree with others: it's a really first thought.

sebascmb's picture
62 pencils

put a paper bag on her head, that migth also work

theanc's picture
2781 pencils

Cool and funny execution.


Guest's picture

You gotta be kidding me.

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