Dermaclay: No imperfection, 3

Conceals all facial imperfections.

Advertising Agency: Air, Bruxelles, Belgium
Creative Director: Véronique Sels
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Photographer: Marc Paeps
Retouching: Living Room
Published: March 2009

23 comments

bknowlden's picture
bknowlden
3647 pencils

Light-hearted, funny and well art directed - even f it is the same idea three times. Nice job, my favorite is the third in the series.

Guest's picture
Guest

Wow. Really, really first thought.

I know we're all under tight deadlines these days, but...

Guest's picture
Guest

If all ads took themselves as seriously as you seem to take yourself, what a sad world it would be...

It's fun.

Guest's picture
Guest

Nice idea, it could've used a little trimming.
I mean why is the product covering the entire face? isn't it supposed to cover only the imperfections?

could've been done in a better way..

adschico

Guest's picture
Guest

if the imperfection part is only the nose,i don't think people could recognize the brand in the picture.isn't it too small?

john doe's picture
john doe
1571 pencils

noncredible and not better with three...
btw: a bag would be even cheaper.

Tonits's picture
Tonits
349 pencils

Horrible.

Toro's picture
Toro
1007 pencils

Why?

TRICKY's picture
TRICKY
3950 pencils

while at it put a bag on the face lol

The man who stops advertising to save money is like the man who stops the clock to save time

Mickey999's picture
Mickey999
13 pencils

Simply great. A brillant cosmetic ad with an idea. Love it.

corndogfuneral's picture
corndogfuneral
1053 pencils

So these chicks are Hideous?

Guest's picture
Guest

These are quite bad. The competition is becoming very easy.

krautland's picture
krautland
3225 pencils

what competition are you talking about? this is just a gallery website.

I find them to be easy but fun.

Guest's picture
Guest

I meant the creative competition in general. It's so easy to stand out from this crap.

Gualcor's picture
Gualcor
972 pencils

Maybe two holes for the eyes might fix it.

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

Well... I don't like it... but it's important to observe that the creative director is a woman... and she's advertising to other women...

Girls, please comment this. Do you like it?

palls's picture
palls
164 pencils

??????????????
No being a girl I don't like it. The concealing has been done very badly

"selling is advertisment"

Guest's picture
Guest

is it really too simple or too smart for me???

Guest's picture
Guest

Ads like these are the reason why people think of advertising as one of the most untrusted and unlikeable trades. Suggesting that these clearly anorexic women are completely perfect except for their faces is a low low road of a creative solution that demeans women and perpetualizes the notion that the fashion and beauty industry is partly to blame for body image issues and all the destructive behaviours around it. Absolutely disgusting. I don't know what's worse. The creative team that dreamed up this crap. Or the client who bought it.

Guest's picture
Guest

Well, everybody here is missing the really important point: this campaign sucks, because it says "If you are a horrible monster from the marsh, if all your face is an imperfection, this product is for you". Is not a very smart approach.
And I agree with others: it's a really first thought.

sebascmb's picture
sebascmb
62 pencils

put a paper bag on her head, that migth also work

theanc's picture
theanc
2778 pencils

Cool and funny execution.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest

You gotta be kidding me.

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