Dermaclay: No imperfection, 2

Conceals all facial imperfections.

Advertising Agency: Air, Bruxelles, Belgium
Creative Director: Véronique Sels
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Photographer: Marc Paeps
Retouching: Living Room
Published: March 2009


Guest's picture

Women, give up, you're all ugly. Utterly wrong.

Wordnerd's picture
6660 pencils

oh boy...

TRICKY's picture
3950 pencils

riiiiiggghhhttttt 1 ad same idea for the red
riiiiiggghhhttttt 1 ad same idea for the blond
riiiiiggghhhttttt 1 ad same idea for the black
ahhhhh les femmes je vous aime ♥♥♥♥♥♥♥♥♥♥

"just commenting to

The man who stops advertising to save money is like the man who stops the clock to save time

macao7's picture
11 pencils

great idea. great poster campaign. I love it

Guest's picture

fu#%in BORING AD 3 TIMES!!!'s picture
58 pencils

YEA agree,, lol, copy past


bulldog45's picture
4 pencils

Ads like these are the reason why people think of advertising as one of the most untrusted and unlikeable trades. Suggesting that these clearly anorexic women are completely perfect except for their faces is a low low road of a creative solution that demeans women and perpetualizes the notion that the fashion and beauty industry is partly to blame for body image issues and all the destructive behaviours around it. Absolutely disgusting. I don't know what's worse. The creative team that dreamed up this crap. Or the client who bought it.

Guest's picture

Bulldog45, I agree with your comments. Except about the client. Because I'm quite sure this shit never ran. It would be hugely detrimental to the brand. Just another attempt at winning awards. But if the agency in question would like to prove me wrong, please port the media schedule here for all to see.

Guest's picture

Let's be literal!

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