Dera Water Project for Hope Arising: Glasses

It’s hard to drink eight glasses a day when even one is a struggle. Every dollar donated brings our water pipeline closer to the people of Dera, Ethiopia. At the same time, it will bring them one step closer to a healthier future.

Advertising Agency: TunnelBravo, Mesa, USA
Art Directors: Stewart West, John Johnson
Published: November 2009

7 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

"Money for water", right. We get it!

Guys, we realise this is a 'no-budget' project/client...

but your thinking needs waaay more depth, insight and creative head time invested.

e.g. even leaving two or three dollars out of each ad 'sequence'...

making the viewer 'want' to complete it.

Published in 2009 eh... might be time to update!

Peace.

Will Think for Salary

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I like the copy though. But it's not applied very well to the art and idea used. It's easy to get but doesn't really motivate you to donate cause all I see is the solution, not the problem.

Guest's picture
Guest

I think it is not a clever concept. But it has nothing to do with the mechanic to show the solution.

Jupiter's picture
Jupiter
547 pencils

not good art direction no?

commenting just to gather more pencils:-)

Guest's picture
Guest

no good, sorry.

Guest's picture
Guest

visual solution just doesn't work.

shahidali's picture
shahidali
4063 pencils

too literal. doesn't engage me

shahid

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