Der Spiegel: Spitze Feder
The Brief: To establish the Spiegel as Germany’s best investigative political magazine.
Solution: The Spiegel magazine has the most substantiated analyses. We translate this unique journalistic quality into a fascinating visual: a big picture is created by numerous smaller pictures – which upon closer view provide all the details and background information.
Claim: A fine pen draws the more accurate picture.
Advertising Agency: Jung von Matt, Berlin, Germany


5 Comments
Smaller pictures that create bigger pictures, smaller pictures that create completely different visuals and type that creates visuals have been done to death.
this wasn't done by JVM Berin but by JVM Fleet in Hamburg. ivan, why don't you list the full credits? give henning, gustavo and fabio their credit.
great stuff
o.p.j
beautiful art. awesome.
"If you are irritated by every rub, how will you be polished?"
— Rumi
Art is great I agree!
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