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Chess

Agency: 
Published/Aired: 
June 2008
Description: 

Check!

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Directors: Giovany Martinez, Hugo Corredor
Group Directors: Fredy Méndez, Mauricio Silva
Art Directors: Diego Santamaria, Daniel Jaramillo
Copywriter: Felipe Salazar
Photographer: Alfonso Torres
Other additional credits: Diana Obregón

Comments (21)

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Highest Rated

-DaMontana-'s picture
-DaMontana-
Activity Score 118

jajajajajjaaja
make me laugh

ADebutant's picture
ADebutant
Activity Score 266

"Dear Jaque, I glued the pieces to the board so those idiots at Deprisa wouldn't ruin our game...I guess it's up to you to figure out how to make your next move"

"Our factories make cosmetics. We sell hope." -M.Factor

TASTELIFEBETTER's picture
TASTELIFEBETTER
Activity Score 120

you made me laugh!!! but isnt it a good idea, its fresh!!!

-DaMontana-'s picture
-DaMontana-
Activity Score 118

jajajajajjaaja
make me laugh

Knolex's picture
Knolex
Activity Score 121

Jaque means Check, not the name of the guy who's receiving the package.

Truns's picture
Truns
Activity Score 53

fast and thorough.
Simple and Clear.

Writer's picture
Writer
Activity Score 129

repeat the same thing...

fractalrene's picture
fractalrene
Activity Score 1504

Good.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Done by Fedex

Chief Creative Director Nexus BBDO

TASTELIFEBETTER's picture
TASTELIFEBETTER
Activity Score 120

do you have the link!!!!

jazarah's picture
jazarah
Activity Score 1262

i like it

at_petri's picture
at_petri
Activity Score 61

javo_re give us a link

el_pira's picture
el_pira
Activity Score 160

This one works much better.

Y.A's picture
Y.A
Activity Score 16
at_petri's picture
at_petri
Activity Score 61

Javo_re I see where you try to draw the line.
Same product position, same kind of client...
But not the same idea. The fedex is about the time factor the other one is about delivery condition....

Good work thumbs up :)

salvarredy's picture
salvarredy
Activity Score 354

Muy bueno,
la foto y la dire de arte están clavadas.

great job.

S

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

No, Ii don´t mean that print Y.A.
I am searching for the link

Chief Creative Director Nexus BBDO

cullers's picture
cullers
Activity Score 332

I had to read the comments to get the ad.

For some reason I thought they were putting the board game INTO the box - not taking it out in good condition and I also presumed the pieces were glued down. Made a weird assumption that this company did online gaming to keep you from having to do idiotic things like ship your board games or write letters to have a nice long distance chess match.

Apparently they're a shipping company. Huh.

Truns's picture
Truns
Activity Score 53

your comment(cullers) try to yell: i'm smart.

''I also presumed the pieces were glued down.''
... ups... no smart, sorry... only funny.

sparky's picture
sparky
Activity Score 454

a nice idea. it is definitely in same arena as the DHL work, but maybe a bit unfair to compare because using a package is so innate to the product ...

this has a different idea to DHL and it 'owns' a different part of the market. Which is great ....they found the USP

annie_us's picture
annie_us
Activity Score 90

fast and thorough, simple and Clear. Idea and the art is good.

pierrelastname's picture
pierrelastname
Activity Score 2869

SAME CONCEPT SEEN BEFORE....

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