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Deprisa: Chess
Check!
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Directors: Giovany Martinez, Hugo Corredor
Group Directors: Fredy Méndez, Mauricio Silva
Art Directors: Diego Santamaria, Daniel Jaramillo
Copywriter: Felipe Salazar
Photographer: Alfonso Torres
Other additional credits: Diana Obregón
Published: June 2008
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Comments
"Dear Jaque, I glued the pieces to the board so those idiots at Deprisa wouldn't ruin our game...I guess it's up to you to figure out how to make your next move"
"Our factories make cosmetics. We sell hope." -M.Factor
you made me laugh!!! but isnt it a good idea, its fresh!!!
jajajajajjaaja
make me laugh
http://www.flickr.com/photos/damontana/
Jaque means Check, not the name of the guy who's receiving the package.
fast and thorough.
Simple and Clear.
repeat the same thing...
Good.
Done by Fedex
do you have the link!!!!
i like it
http://jazarah.net/blog/
javo_re give us a link
This one works much better.
Javo_re did you mean this one ?
http://oallevi.free.fr/1plus1plus1/wp-content/uploads/001/fedex_almapb...
Javo_re I see where you try to draw the line.
Same product position, same kind of client...
But not the same idea. The fedex is about the time factor the other one is about delivery condition....
Good work thumbs up :)
Muy bueno,
la foto y la dire de arte están clavadas.
great job.
SALVA.
www.juansalvarredy.com
http://thelift.tv/spain
No, Ii don´t mean that print Y.A.
I am searching for the link
I had to read the comments to get the ad.
For some reason I thought they were putting the board game INTO the box - not taking it out in good condition and I also presumed the pieces were glued down. Made a weird assumption that this company did online gaming to keep you from having to do idiotic things like ship your board games or write letters to have a nice long distance chess match.
Apparently they're a shipping company. Huh.
your comment(cullers) try to yell: i'm smart.
''I also presumed the pieces were glued down.''
... ups... no smart, sorry... only funny.
a nice idea. it is definitely in same arena as the DHL work, but maybe a bit unfair to compare because using a package is so innate to the product ...
this has a different idea to DHL and it 'owns' a different part of the market. Which is great ....they found the USP
fast and thorough, simple and Clear. Idea and the art is good.
SAME CONCEPT SEEN BEFORE....
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