Deprisa: Chess

Check!

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Directors: Giovany Martinez, Hugo Corredor
Group Directors: Fredy Méndez, Mauricio Silva
Art Directors: Diego Santamaria, Daniel Jaramillo
Copywriter: Felipe Salazar
Photographer: Alfonso Torres
Other additional credits: Diana Obregón
Published: June 2008

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21 comments

ADebutant's picture
ADebutant
266 pencils

"Dear Jaque, I glued the pieces to the board so those idiots at Deprisa wouldn't ruin our game...I guess it's up to you to figure out how to make your next move"

"Our factories make cosmetics. We sell hope." -M.Factor

TASTELIFEBETTER's picture
TASTELIFEBETTER
120 pencils

you made me laugh!!! but isnt it a good idea, its fresh!!!

-DaMontana-'s picture
-DaMontana-
118 pencils

jajajajajjaaja
make me laugh

Knolex's picture
Knolex
121 pencils

Jaque means Check, not the name of the guy who's receiving the package.

Truns's picture
Truns
53 pencils

fast and thorough.
Simple and Clear.

Writer's picture
Writer
129 pencils

repeat the same thing...

fractalrene's picture
fractalrene
1506 pencils

Good.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Done by Fedex

Chief Creative Director Nexus BBDO

TASTELIFEBETTER's picture
TASTELIFEBETTER
120 pencils

do you have the link!!!!

jazarah's picture
jazarah
1262 pencils

i like it

at_petri's picture
at_petri
61 pencils

javo_re give us a link

el_pira's picture
el_pira
160 pencils

This one works much better.

Y.A's picture
Y.A
16 pencils
at_petri's picture
at_petri
61 pencils

Javo_re I see where you try to draw the line.
Same product position, same kind of client...
But not the same idea. The fedex is about the time factor the other one is about delivery condition....

Good work thumbs up :)

salvarredy's picture
salvarredy
352 pencils

Muy bueno,
la foto y la dire de arte están clavadas.

great job.

S

Javier Ramírez's picture
Javier Ramírez
1245 pencils

No, Ii don´t mean that print Y.A.
I am searching for the link

Chief Creative Director Nexus BBDO

cullers's picture
cullers
332 pencils

I had to read the comments to get the ad.

For some reason I thought they were putting the board game INTO the box - not taking it out in good condition and I also presumed the pieces were glued down. Made a weird assumption that this company did online gaming to keep you from having to do idiotic things like ship your board games or write letters to have a nice long distance chess match.

Apparently they're a shipping company. Huh.

Truns's picture
Truns
53 pencils

your comment(cullers) try to yell: i'm smart.

''I also presumed the pieces were glued down.''
... ups... no smart, sorry... only funny.

sparky's picture
sparky
454 pencils

a nice idea. it is definitely in same arena as the DHL work, but maybe a bit unfair to compare because using a package is so innate to the product ...

this has a different idea to DHL and it 'owns' a different part of the market. Which is great ....they found the USP

annie_us's picture
annie_us
90 pencils

fast and thorough, simple and Clear. Idea and the art is good.

pierrelastname's picture
pierrelastname
2869 pencils

SAME CONCEPT SEEN BEFORE....

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