Depilex SmileAgain: Faces

Place your hand over this side of her face to see what hydrochloric acid can do.
Place your hand over this side of her face to see what hope can do.
Hundreds of Pakistani women are victims of acid attacks. Help us rebuild their faces, and their lives.

We wanted an ad to show that if you look beyond the scars of an acid victim, you will see hope in the faces of those that are attacked. An image that at first shocks the viewer, suddenly turns into an uplifting and inspiring message of hope.

Advertising Agency: IAL Saatchi & Saatchi Pakistan
Chief Creative Officer / Art Director: Ali Mumtaz
Creative Director: Sheharyar Ghayas
Director of Strategy: Nida Haider
Copywriters: Jamil Akhtar, Assam Khalid
Photographer: Insiya Syed
Pubished: December 2012