Depilex SmileAgain: Faces

Place your hand over this side of her face to see what hydrochloric acid can do.
Place your hand over this side of her face to see what hope can do.
Hundreds of Pakistani women are victims of acid attacks. Help us rebuild their faces, and their lives.

We wanted an ad to show that if you look beyond the scars of an acid victim, you will see hope in the faces of those that are attacked. An image that at first shocks the viewer, suddenly turns into an uplifting and inspiring message of hope.

Advertising Agency: IAL Saatchi & Saatchi Pakistan
Chief Creative Officer / Art Director: Ali Mumtaz
Creative Director: Sheharyar Ghayas
Director of Strategy: Nida Haider
Copywriters: Jamil Akhtar, Assam Khalid
Photographer: Insiya Syed
Pubished: December 2012

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13 comments

kalpesh78's picture
kalpesh78
2582 pencils

quite effective.

ideas....30 minutes nahi toh free.

kleenex's picture
kleenex
22728 pencils

creepy...

VinnyLakselv's picture
VinnyLakselv
106 pencils

Pretty nasty and unnecessary image.

mmackinven's picture
mmackinven
1564 pencils

How else would you get this message across? Shock value works, sometimes.

Lazarus's picture
Lazarus
1490 pencils

To the point. Very sad reality.

certaintly's picture
certaintly
4060 pencils

stupid. just pure shock value

Siddarth Basavaraj's picture
Siddarth Basavaraj
1657 pencils

very effective..

Love creating ads..

Yuxin's picture
Yuxin
66 pencils

omg is this real?

alausa's picture
alausa
1412 pencils

On point.

monoliz's picture
monoliz
1326 pencils

only shock won't work

ghostwriter13's picture
ghostwriter13
24 pencils

no

eduatitude's picture
eduatitude
96 pencils

Impactante!

NicoCiego's picture
NicoCiego
1035 pencils

A heart breaking reality. I hope the foundation achieve its goals.

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