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Faces

Published/Aired: 
July 2013
Description: 

We wanted an ad to show that if you look beyond the scars of an acid victim, you will see hope in the faces of those that are attacked. An image that at first shocks the viewer, suddenly turns into an uplifting and inspiring message of hope.

Place your hand over this side of her face to see what hydrochloric acid can do.
Place your hand over this side of her face to see what hope can do.
Hundreds of Pakistani women are victims of acid attacks. Help us rebuild their faces, and their lives.

Advertising Agency: IAL Saatchi & Saatchi Pakistan
Chief Creative Officer / Art Director: Ali Mumtaz
Creative Director: Sheharyar Ghayas
Director of Strategy: Nida Haider
Copywriters: Jamil Akhtar, Assam Khalid
Photographer: Insiya Syed
Pubished: December 2012

Comments (13)

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Highest Rated

NicoCiego's picture
NicoCiego
Activity Score 1033

A heart breaking reality. I hope the foundation achieve its goals.

kalpesh78's picture
kalpesh78
Activity Score 2578

quite effective.

ideas....30 minutes nahi toh free.

kleenex's picture
kleenex
Activity Score 43499

creepy...

VinnyLakselv's picture
VinnyLakselv
Activity Score 110

Pretty nasty and unnecessary image.

mmackinven's picture
mmackinven
Activity Score 1608

How else would you get this message across? Shock value works, sometimes.

Lazarus's picture
Lazarus
Activity Score 1536

To the point. Very sad reality.

certaintly's picture
certaintly
Activity Score 3994

stupid. just pure shock value

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

very effective..

Love creating ads..

Yuxin's picture
Yuxin
Activity Score 64

omg is this real?

alausa's picture
alausa
Activity Score 1420

On point.

monoliz's picture
monoliz
Activity Score 1304

only shock won't work

ghostwriter13's picture
ghostwriter13
Activity Score 24

no

eduatitude's picture
eduatitude
Activity Score 96

Impactante!

NicoCiego's picture
NicoCiego
Activity Score 1033

A heart breaking reality. I hope the foundation achieve its goals.

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