Depend: People Know, Female

People know I’ve delivered 2,397 babies. And counting.
But no one needs to know about my condition. And thanks to Depend,® they don’t.

Advertising Agency: JWT, NY, USA
Executive Creative Director: Sarah Barclay
Creative Director: Josh Kimer-Purcell
Art Directors: Chad Baker, Anthony Chelette
Copywriter: Humberto Jiron
Producer: Stacey Horn
Photographer: Robert Wilson
Retoucher: JWT Studio
Media Agency: Mindshare
Published: June 2010

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John van de Vorstenbosch's picture
John van de Vor...
216 pencils

Oh look! It's a testimonial!

krautland's picture
3204 pencils

oh josh, you can do better.

shahidali's picture
4063 pencils

I think its a good ensorement. Nothing world changing but effective. Nothing new but neatly done.


sirvan's picture
29870 pencils

The idea that "people know" is a strong one. I comes across here, but it didn't really come across in the TV. Sure, in the TV they said "what do we know about so-and-so" but it wasn't presented as "we know a secret", which is the idea -the misdirect-. At least in the print you GET IT. That said, the art direction on the print could be much better. Not more complicated. Just better.


"I love some things, and don't love some other things."

atb2005's picture
13567 pencils

I love the tagline; it's original and makes sense. Art direction is ok.

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