Depend: People Know, Female

People know I’ve delivered 2,397 babies. And counting.
But no one needs to know about my condition. And thanks to Depend,® they don’t.

Advertising Agency: JWT, NY, USA
Executive Creative Director: Sarah Barclay
Creative Director: Josh Kimer-Purcell
Art Directors: Chad Baker, Anthony Chelette
Copywriter: Humberto Jiron
Producer: Stacey Horn
Photographer: Robert Wilson
Retoucher: JWT Studio
Media Agency: Mindshare
Published: June 2010

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5 comments

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

Oh look! It's a testimonial!

krautland's picture
krautland
3204 pencils

oh josh, you can do better.

shahidali's picture
shahidali
4063 pencils

I think its a good ensorement. Nothing world changing but effective. Nothing new but neatly done.

shahid

sirvan's picture
sirvan
29870 pencils

The idea that "people know" is a strong one. I comes across here, but it didn't really come across in the TV. Sure, in the TV they said "what do we know about so-and-so" but it wasn't presented as "we know a secret", which is the idea -the misdirect-. At least in the print you GET IT. That said, the art direction on the print could be much better. Not more complicated. Just better.

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
13567 pencils

I love the tagline; it's original and makes sense. Art direction is ok.

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