November 2009

Advertising Agency: RAREcreativethinking, Perth, Australia

Print advertisment created by RAREcreativethinking, Australia for Department of Agriculture and Food, within the category: Public Interest, NGO.

Is your food from WA?
Buy West Eat Best is a new labeling program by the Department of Agriculture and Food, to help you identify food that's grown or produced in WA. When you buy locally you get fresher, tastier food and you're helping local businesses, farmers and industry. So it's better for you and the whole State. Look for the logo next time you shop. or ask your retailer.

Creative Director / Art Director: Brett Wheeler
Photographer: Rob Simeon
Copywriter: Mitch Mitchell
Retoucher: Cheese

Comments (1)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

apart from being done I don't think this works. They are saying "Eat west.. eat best" but placed Tasmania in the west. That means Tasmania is the best?

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