Department of Agriculture and Food: Buy west eat best, 2

Is your food from WA?
Buy West Eat Best is a new labeling program by the Department of Agriculture and Food, to help you identify food that's grown or produced in WA. When you buy locally you get fresher, tastier food and you're helping local businesses, farmers and industry. So it's better for you and the whole State. Look for the logo next time you shop. or ask your retailer.

Advertising Agency: RAREcreativethinking, Perth, Australia
Creative Director / Art Director: Brett Wheeler
Photographer: Rob Simeon
Copywriter: Mitch Mitchell
Retoucher: Cheese


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guess i'm a sucker for maps so i'm gonna say nice things about this campaign.
helps me remember the WA, the point the guys are making.

copy too anal tho...

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