November 2009
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Advertising Agency: RAREcreativethinking, Perth, Australia

Is your food from WA?
Buy West Eat Best is a new labeling program by the Department of Agriculture and Food, to help you identify food that's grown or produced in WA. When you buy locally you get fresher, tastier food and you're helping local businesses, farmers and industry. So it's better for you and the whole State. Look for the logo next time you shop. or ask your retailer.

Creative Director / Art Director: Brett Wheeler
Photographer: Rob Simeon
Copywriter: Mitch Mitchell
Retoucher: Cheese

Comments (3)

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pulautikus's picture
118 Activity Scores

guess i'm a sucker for maps so i'm gonna say nice things about this campaign.
helps me remember the WA, the point the guys are making.

copy too anal tho...


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