Department For Communities & Local Government: Watch

If only he could turn back time and test his smoke alarm.
When you change your clock test your smoke alarm.
Fire kills. You can prevent it.

Advertising Agency: RKCR/Y&R, London, UK
Creative Directors: Mike Boles, Jerry Hollens
Business Director: Nick Fokes
Planner: Neasa Cunniffe
Account Director: Graham Smith
Photographer: Giles Revell
Designer: Lee Aldridge
Media Company: M4C

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7 comments

CommandZ's picture
CommandZ
2472 pencils

Pretty much the same as what they did last year only now the burnt time keeping items are in an environment. Beautiful photography.
http://adsoftheworld.com/media/print/department_for_communities_local_...

ajx's picture
ajx
113 pencils

What's the clock connection?

deja fuck

Taivante's picture
Taivante
6 pencils

love the artwork.... but there is something ambiguous about this ad

Kerninglife's picture
Kerninglife
152 pencils

Granted there are several tag lines that work but they don't seem strong enough as a whole to be a series.

DaAvitar's picture
DaAvitar
154 pencils

Brilliant......

anshita.shedha's picture
anshita.shedha
12 pencils

There is a little disconnect. But love the art.

saptohandriyanto's picture
saptohandriyanto
108 pencils

Copy wise, this is the worse of the series.
Still love the art direction though..

sapto handriyanto
Fortune Indonesia

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