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Published/Aired: 
October 2012
Description: 

Print advertisment created by Y&R, United Kingdom for Department For Communities & Local Government, within the category: Public Interest, NGO.

If only he could turn back time and test his smoke alarm.
When you change your clock test your smoke alarm.
Fire kills. You can prevent it.

Advertising Agency: RKCR/Y&R, London, UK
Creative Directors: Mike Boles, Jerry Hollens
Business Director: Nick Fokes
Planner: Neasa Cunniffe
Account Director: Graham Smith
Photographer: Giles Revell
Designer: Lee Aldridge
Media Company: M4C

Comments (7)

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Highest Rated

anshita.shedha's picture
anshita.shedha
Activity Score 24

There is a little disconnect. But love the art.

CommandZ's picture
CommandZ
Activity Score 2498

Pretty much the same as what they did last year only now the burnt time keeping items are in an environment. Beautiful photography.
http://adsoftheworld.com/media/print/department_for_communities_local_...

ajx's picture
ajx
Activity Score 116

What's the clock connection?

deja fuck

Taivante's picture
Taivante
Activity Score 6

love the artwork.... but there is something ambiguous about this ad

Kerninglife's picture
Kerninglife
Activity Score 162

Granted there are several tag lines that work but they don't seem strong enough as a whole to be a series.

DaAvitar's picture
DaAvitar
Activity Score 198

Brilliant......

anshita.shedha's picture
anshita.shedha
Activity Score 24

There is a little disconnect. But love the art.

saptohandriyanto's picture
saptohandriyanto
Activity Score 108

Copy wise, this is the worse of the series.
Still love the art direction though..

sapto handriyanto
Fortune Indonesia

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