Department For Communities & Local Government: Fire Safety, Clock 3

Advertising Agency: RKCR/Y&R, UK
Creative Director: Damon Collins
Copywriter: Mike Boles
Art Director: Jerry Hollens
Planner: Neasa Cuniffe
Business Director: Nick Fokes
Account Director: Graham Smith
Agency Producer: Jen Fewster
Radio Producer: Dan Neale
Director / Photographer: Giles Revell
Producer: Stella Pye
DOP: Andy Taylor Smith
Post house: The Moving Picture Company
VFX compositor: Toby Aldridge
Editor: Zoe Izzard / The Moving Picture Company
Sound Design: Radium Audio
Media Agency: COI/M4C

October 2011


kleenex's picture
41162 pencils

nice ads.

tirthomitro's picture
2758 pencils

explain please!

they showed me a picture & i laughed
dignity has never been photographed

P26's picture
44 pencils

err what is the connection between clock and smoke alarm? why we should change our clock?

JakeDaynes's picture
58 pencils

Some countries (mine included) use Daylight Savings Time (DST) which involves changing our clocks twice a year, one hour forward in spring, and one hour back in fall.

This is telling people to remember to check their smoke detectors at the same time they change their clocks - make a routine out of it.

I like the art direction and the execution was fairly well done. Obviously intended for local communities.

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