It would have only taken seconds to test their smoke alarm.
When you change your clock test your smoke alarm.
Fire kills. You can prevent it.
Advertising Agency: RKCR/Y&R, London, UK
Creative Directors: Mike Boles, Jerry Hollens
Business Director: Nick Fokes
Planner: Neasa Cunniffe
Account Director: Graham Smith
Photographer: Giles Revell
Designer: Lee Aldridge
Media Company: M4C