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Published/Aired: 
October 2012
Description: 

Do you swear on your child's life to test your smoke alarm this weekend?
When you change your clock test your smoke alarm.
Fire kills. You can prevent it.

Advertising Agency: RKCR/Y&R, London, UK
Creative Directors: Mike Boles, Jerry Hollens
Business Director: Nick Fokes
Planner: Neasa Cunniffe
Account Director: Graham Smith
Photographer: Giles Revell
Designer: Lee Aldridge
Media Company: M4C

Comments (5)

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Highest Rated

saptohandriyanto's picture
saptohandriyanto
Activity Score 108

This is great.
I love it

sapto handriyanto
Fortune Indonesia

kleenex's picture
kleenex
Activity Score 44729

good stuff.

miko1aj's picture
miko1aj
Activity Score 3086

great art direction. I love the headline as well.
Solid.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Full impact

Love creating ads..

viictoriii's picture
viictoriii
Activity Score 16

great art direction & A clear message

v i i c t o r i i i

saptohandriyanto's picture
saptohandriyanto
Activity Score 108

This is great.
I love it

sapto handriyanto
Fortune Indonesia

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