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Deodorant

Published/Aired: 
April 2007
Description: 

Uvula self defence behaviour after exposure to bad breath.
Palatoglossal arch, Soft palate, Uvula, Small fragments of blue cheese and garlic from last night's pizza, Medical sulcus of tongue.
Fresh Mouth Freshener

Advertising Agency: Publicis
Creative Director: Capanescu Razvan
Art Director: Raluca Bararu
Copywriter: Dan Frinculescu
Illustrator: Sorin Sorasan

Comments (20)

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Highest Rated

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Not doing it for me.

I wouldn't be arsed to read it unfortunately.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I can't comment on this because I can't read most of it, and the parts I can, I don't get.

Maybe I'm just having a slow Monday.

ivan's picture
ivan

Just click the image for a bigger size. But for your convenience I now added the copy below the image in text format.

jennywhx's picture
jennywhx
Activity Score 1142

seriously, i can't read even i open it big.
you have a good eye, ivan.

Stigset's picture
Stigset
Activity Score 1454

I don't get it, why does the uvula transform itself into a wunderbaum ? because it is a defence mechanism or because it just got a mouth freshner (symbolized by the wunderbaum) ?. Because a wunderbaum does'nt smell that good, so I hope it doesn't represent the freshner, and comparing them would be a bit disgusting.
Or maybe that's the point : the whole mouth stinks, so it needs a freshner. But in this case the wunderbaum is useless.

Nah I don't get this... and yet it seemed to be such a simple idea...

dave78's picture
dave78
Activity Score 40

Its lame

wgeddes's picture
wgeddes
Activity Score 298

yeah with so much art direction i hoped there would be a good punchline.

http://www.freerangerobot.com

Vudu6's picture
Vudu6
Activity Score 81

Its very lame... actually its just over done. It would have been so much better if it was just the tree-freshner-thingy in the mouth without all the call outs and then the product pay-off. Just a thought!

dookievil's picture
dookievil
Activity Score 92

fusil

Rog's picture
Rog
Activity Score 6082

Overdone.
Idea's a tad gross.
Is it the right idea?
We thinks not.

>>>> That's not an ad. THIS is an ad.

• ω •'s picture
• ω •
Activity Score 243

Thatz some weird art directing..why the fonts, ornamented corners and the textured paper?..

slim's picture
slim
Activity Score 1047

The art direction's burnt yet the idea's under-done.

Piddy's picture
Piddy
Activity Score 82

Its been done recently.

Desi's picture
Desi
Activity Score 1052

Nice art, i wish i could say the same about theidea/.

mrtalented's picture
mrtalented
Activity Score 2171

just lame. sorry.

Rog's picture
Rog
Activity Score 6082

So make it walk again, oh Lord!

>>>> That's not an ad. THIS is an ad.

ivan's picture
ivan

Sorry, I bumped this to the front just to show it together with the second execution.

pinkusfloydus's picture
pinkusfloydus
Activity Score 90

AGAIN!!! Ivan, this was up just a week ago, wasn't it!

Tron's picture
Tron
Activity Score 174

feels forced.

very pretty tho.

Afronuts's picture
Afronuts
Activity Score 136

First of all, this idea has been used before

http://mapage.noos.fr/joelapompe2/assets/bouchesapin05_2.jpg

http://mapage.noos.fr/joelapompe2/assets/bouchesapin2001.jpg

secondly this one was really forced. Too wordy.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Not doing it for me.

I wouldn't be arsed to read it unfortunately.

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